Root Inc. · 1 day ago
Lead Data Analyst, Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$120K/yr - $135K/yr
5+ years expRoot Inc. is an innovative insurtech company on a mission to improve customer lives through better insurance solutions. As a Lead Data Analyst in the Marketing team, you will design and execute high-impact analytics projects to drive marketing performance and strategic decision-making, while mentoring junior analysts and collaborating with cross-functional teams.
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Responsibilities
Independently lead high-impact analytics projects that inform strategy and improve business outcomes
Design and evaluate experiments (including A/B tests, geo tests, and incrementality analyses) to measure campaign efficacy and guide channel investment decisions
Develop and enhance customer attribution methodologies and marketing performance frameworks
Partner closely with Marketing and Data Science to identify new modeling opportunities that drive targeting and bidding efficiency
Develop and maintain business intelligence tools, dashboards, and data pipelines that support ongoing performance monitoring and reporting
Mentor junior analysts and elevate analytical rigor and collaboration across the team
Communicate complex insights to stakeholders at all levels, including Director and VP audiences
Qualification
Required
5+ years of work experience in analytics
Bachelor's degree in Mathematics, Statistics, Engineering, Computer Science, or a related quantitative discipline
Advanced SQL skills; familiarity with Python or R for modeling and statistical analysis
Expertise with BI tools such as Tableau, Mode, Power BI, etc
Experience designing, executing, and interpreting advanced experiments and causal inference methodologies
Strong business acumen and a demonstrated ability to influence decision making with data
Proven ability to lead complex, cross-functional analytics initiatives from ideation to delivery
Exceptional communication skills; able to translate technical insights into actionable strategies
Detail-oriented, highly organized, and self-motivated; thrive in a fast-paced, dynamic environment
Preferred
Experience in marketing analytics or insurance strongly preferred
Master's degree preferred
Knowledge in AWS Cloud-based Analytics and Data Warehousing solutions (e.g., EMR) preferred
Company
Root Inc.
Root Inc. is disrupting the archaic, trillion-dollar insurance industry.
1001-5000 employees
H1B Sponsorship
Root Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (3)
2021 (11)
2020 (12)
Funding
Current Stage
Late StageLeadership Team
Matt Bonakdarpour
Chief Technology Officer
Megan Binkley, CPA
Chief Financial Officer
Recent News
Business Wire
2026-01-15
2025-11-06
Company data provided by crunchbase