Canvas Worldwide · 20 hours ago
VP, Analytics (Autos)
Los Angeles, CA
Full-time
Hybrid
Director/Executive
$160K/yr - $180K/yr
10+ years expCanvas Worldwide is an independent media agency known for its innovative solutions in the advertising industry. The VP of Analytics (Autos) will drive data-informed strategies, optimize marketing efforts, and lead an analytics team while collaborating with stakeholders to deliver impactful insights.
AdvertisingBrand MarketingMarketing
Responsibilities
Develop and implement analytics strategies to support marketing campaigns and advertising initiatives
Craft compelling data storytelling/ narratives for mid to senior-level stakeholders
Establish measurement frameworks and lead client-specific learning agendas
Identify and prioritize advanced analytics and measurement solutions to drive business outcomes. Including market mix modeling, attribution, forecasting, segmentation, incrementally testing, and other advanced analytical methodologies
Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders
Translate complex data findings and recommendations to senior leadership and key stakeholders into business impact
Work closely with marketing teams, advertisers, and other stakeholders to understand their needs and provide data-driven solutions
Drive innovation in data standards, automation tools, and analytics techniques to enhance marketing effectiveness
Maintain currency and understanding of important industry topics in the marketing analytics field
Lead, mentor, and grow an analytics team, fostering a collaborative and innovative work environment
Oversee the collection, analysis, and visualization of data across various platforms to generate actionable insights
Qualification
Required
A bachelor's or master's degree in a relevant field such as business, statistics, economics, or computer science
10+ years of managerial experience in analytics, preferably in media performance, digital marketing, or a related field
Expertise in data analysis, statistical methods, and modeling techniques
Proficiency in BI tools (Tableau, Looker, Power BI), SQL, Python/R, and analytics platforms
Proficiency in marketing-specific analytics, including market mix modeling, digital attribution, predictive modeling, and segmentation methods
Excellent communication skills to present findings and recommendations to senior management and automotive marketing teams
Ability to address complex business issues using data and analytics
Preferred
Experience working in the automotive industry is a plus
Experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics (Adobe Analytics, Google Analytics) preferred
Benefits
Generous medical, dental, vision, pet insurance
Commuter benefits
Disability and life insurance coverage
401(k) matching
Up to 14 holidays per year
A “Do Good Day,”
Unlimited PTO
Company
Canvas Worldwide
Canvas Worldwide is a full-service agency that provides its clients with a holistic approach to all their branding and marketing needs.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Greg Johns
EVP, Chief Product Officer
Recent News
2025-10-09
2025-09-25
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