Fanatics · 16 hours ago
Senior Business Analyst – Technical CRM & Business Platforms
New York, NY
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $140K/yr
4+ years expFanatics is building a leading global digital sports platform, and they are seeking a Senior Business Analyst to support the Business Operations organization. This role involves translating complex business needs into clear, testable solutions across Salesforce and adjacent platforms while partnering with various stakeholders to ensure operational readiness and effective execution.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Partner with Business Operations and functional stakeholders to translate objectives into clear, detailed, and actionable business and operational requirements
Document process flows, system interactions, and user workflows that define current state, future state, and operational gaps
Provide Product Managers with well-structured inputs that enable efficient refinement, estimation, and delivery
Maintain alignment between business stakeholders and delivery teams by documenting assumptions, decisions, dependencies, and edge cases
Partner with Product and Engineering throughout delivery to ensure requirements are clearly understood and operational considerations are addressed
Lead testing and validation from a business and operational perspective, including test case creation, execution, and results tracking
Coordinate and facilitate User Acceptance Testing (UAT), ensuring test scenarios reflect real-world use cases
Log, track, and help prioritize defects and gaps; validate fixes prior to release
Serve as an operational quality checkpoint to ensure delivered solutions align with intended business outcomes
Develop and maintain user-facing documentation, training materials, and process guides
Lead enablement sessions, walkthroughs, and office hours to support adoption
Partner with stakeholders on rollout planning, change management, and post-launch stabilization
Capture feedback and identify opportunities for iteration and continuous improvement
Work closely with the Director, Technical CRM & Business Platforms to support execution against established roadmaps and priorities
Act as a day-to-day partner to Product Managers, Engineering teams, Salesforce Administrators, and Operations
Bring structure to ambiguous initiatives by organizing inputs, documenting outcomes, and keeping execution moving
Proactively surface risks, trade-offs, and gaps, along with clear recommendations
Qualification
Required
4+ years of experience as a Business Analyst or Senior Business Analyst in a technical, systems-driven environment
Strong experience working with Salesforce (Sales Cloud; complex or highly customized implementations preferred)
Proven ability to produce high-quality process flows, business requirements, and system documentation
Hands-on experience supporting testing, validation, and UAT from a business perspective
Experience training end users and supporting operational change
Comfort working with senior stakeholders and cross-functional teams
Strong analytical, organizational, and communication skills
Preferred
Experience supporting CRM, lead management, pipeline automation, or retention use cases
Familiarity with tools such as Jira, Confluence, Figma, Tableau, Snowflake, or similar
Experience in fast-paced, high-growth environments with evolving requirements
Ability to proactively identify risks, gaps, and improvement opportunities without owning product direction
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
2026-01-17
Sports Business Journal
2026-01-16
Sports Business Journal
2026-01-16
Company data provided by crunchbase