CRM Executive (social casino) jobs in United States
info-icon
This job has closed.
company-logo

Niya SG · 11 hours ago

CRM Executive (social casino)

positionLas Vegas, NV
timeFull-time
remoteOnsite
seniorityNew Grad, Entry Level

Niya SG is an iGaming company focused on player engagement and retention. The CRM Executive will be responsible for executing CRM campaigns and customer lifecycle activities to drive player engagement and ensure campaigns are personalized and performance-driven.

Entertainment
Hiring Manager
Carly Sawers
linkedin

Responsibilities

Execute CRM campaigns across multiple channels (email, in-app/onsite messaging)
Build and schedule campaigns based on promotional calendars and strategic priorities
Segment player databases using behavior, lifecycle stage, and value metrics to maximize engagement and ROI
Monitor campaign performance and provide actionable insights to improve outcomes
Collaborate with marketing, operations, and analytics teams to align CRM efforts with brand goals
Ensure tracking, QA, deliverability, and audience hygiene for all CRM sends
Support loyalty and retention initiatives, including sweepstakes mechanics and tiered reward activations
Use CRM tools (e.g., Smartico) to automate journeys and optimize personalization
Maintain documentation of workflows, SOPs, and best practices

Qualification

CRM executionIGaming experienceCRM campaign creationSmarticoData analyticsProject prioritizationSweepstakes mechanismsDeliverability best practicesCommunication skillsIndependent work

Required

Proven experience in CRM execution within iGaming, RMG/sweepstakes
Strong understanding of CRM campaign creation, segmentation, and performance analysis
Excellent communication and project prioritization skills
Confident using data and analytics to inform decisions
Comfortable working independently as a self-employed contractor

Preferred

Experience with Smartico (or similar CRM platforms) — automation, journey building, audience segmentation
Familiarity with sweepstakes mechanisms and player lifecycle strategies
Knowledge of deliverability best practices and CRM analytics tools

Benefits

Fully remote — work from anywhere
Flexible hours with autonomous delivery
Availability to work US hours when required
Competitive contractor compensation based on experience

Company

Niya SG

twitter
company-logo
people-size0-1 employees

Funding

Current Stage
Early Stage
Company data provided by crunchbase