Sparks · 5 days ago
Senior Marketing Analytics Specialist
United States
Contract
Remote
Mid, Senior Level
$32/hr - $41/hr
3+ years expSparks Group is a global Association headquartered in Washington, DC, seeking a self-driven Senior Marketing Analytics Specialist who thrives in a fast-paced setting. The role involves integrating marketing data, supporting the Communications Division, and developing performance dashboards to provide actionable insights for business decisions.
AdvertisingDigital MarketingDigital MediaMarketing
Responsibilities
Create visualizations, reports and analyses of email data, web analytics, and other enterprise data
Use Tableau, Excel, and other data visualization tools to create easily digestible visualizations that provide actionable insights and improve our ability to interpret data
Work closely with and support Marketing & Sales team leaders to understand business requirements around data
Create reporting that identifies patterns, trends, opportunities for improvement, and the success of specific initiatives, captures the full customer journey including lead qualification, conversion, and ROI, and measures member engagement and propensity to renew, lapse, or increase participation in ACS-sponsored activities
Document processes and technology
Make recommendations to improve business processes, tools, and performance
Assist in preparing monthly and quarterly marketing KPI/ROI reports
Train end users on how to use and interpret reports and dashboards
Qualification
Required
Undergraduate degree in Statistics, Business Administration, Marketing, or other relevant field of study required
Minimum 3-5 years of related experience in quantitative role
Proven working experience as a Data Analyst, Business Data Analyst, or in a related role
Technical expertise with data cleaning, reporting, and visualization
Proficiency with Tableau and/or other data visualization tools required
Working knowledge of coding languages and statistical tools such as R, Python, SAS, or SQL
Strong experience with and understanding of marketing analytics is required
Strong analytical skills with attention to detail and accuracy
Team oriented person with excellent time and workload management skills
High-level written and verbal communication skills, ability to convey complex ideas to a broad audience
Benefits
Health and life insurance
Paid and unpaid time off
Retirement and savings plans
Company
Sparks
Sparks is a digital experiential marketing agency that specialize in creating connection.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-08-01Acquired
Leadership Team
Jamie Barlow
SVP, Creative Technology
Sheyna Bruckner
Senior Vice President of Global Marketing
Recent News
2025-09-24
Business Wire
2023-08-04
2023-08-02
Company data provided by crunchbase