Western Kentucky University · 1 day ago
Assistant Director, Marketing & Communications
Bowling Green, KY
Full-time
Onsite
Mid, Senior Level
$55K/yr - $60K/yr
3+ years expWestern Kentucky University aspires to be the University of choice for faculty and staff who are dedicated to helping advance academic excellence. The Assistant Director of Marketing & Communications will lead the development and implementation of marketing strategies to promote WKU and Housing and Residence Life while overseeing a team of student workers and interns.
AlumniEducationHigher EducationTrainingUniversities
Responsibilities
Provide primary leadership in the development and implementation of a comprehensive departmental marketing and communications plan that simultaneously promotes WKU and Housing and Residence Life (HRL) among prospective and current students
Select, hire, train and supervise student workers and interns in the areas of graphic design, social media, photography, videography and marketing
Design advertisements, marketing programs, and promotional materials for all divisions within HRL
Serve as liaison to campus departments to coordinate hall tours and maintain tour room
Serve as HRL photographer and videographer
Create and maintain websites for Housing and Residence Life, M.A.S.T.E.R. Plan, and Parent and Family Programs. Assist other areas in the Division of Student Experience as needed
Serve on university committees for marketing, websites, and social media
Represent HRL at recruitment functions with tabling, presentations, etc. and coordinate staff to assist. This may require some travel and after-hours work
Work collaboratively with and participate in a decision-making capacity with campus partners, including the WKU Office of Admissions, the WKU Office of Student Financial Assistance and the Division of Communication & Marketing
Coordinate and mobilize staff in HRL in service of high-priority communication projects, including writing, editing and designing official publications for a wide range of media
Serve as content curator for HRL websites, social media channels and all related general communications and marketing materials, ensuring message continuity, design and tone across the portfolio
Coordinate communication services with publication and production processes
Identify and enhance visibility of newsworthy research, activities, events, programs or accomplishments of HRL, and proactively market them to appropriate media channels
Provide appropriate communications on move-in/out, facility maintenance, student engagement activities and crises
Establish and maintain liaison with university departments, colleges and schools for the purpose of coordinating and reporting information for HRL
Leads, plans and implements the creation of a department wide communication and strategic marketing campaign
Serves on the HRL Leadership Team
Represent HRL on the WKU Communications Cabinet
Provides resources, topics and discussion items from his/her area for discussion/information to other Leadership Team members
Make decisions regarding budgeting for marketing, videos, print and other campaigns
Serve as the primary liaison between HRL and WKU Media Relations
Supervise a coordinator-level staff member, student workers and/or interns
Serve as the primary communications contact for crises and facilities issues, which may require some after-hours work
Attend state, regional and national conferences
Other responsibilities as assigned
Qualification
Required
Bachelor's degree in journalism, graphic design, advertising, marketing or other related fields
At least three or more years of experience in journalism, graphic design, advertising, marketing or other related fields
Proficient computer skills to include Adobe Products
Willing to submit a portfolio of prior relevant work
Ability to think strategically and analytically
Ability to engage in self-directed work
Must possess the ability to maintain an effective, cooperative working relationship with supervisors and co-workers in keeping with the values and mission of both the department and the university
Excellent oral, written, listening and computer communication skills
Excellent problem-solving, multi-tasking and organizational skills
Sound, ethical decision making
Model a positive attitude regarding diversity
Ability to respond to crisis/emergency situations in a calm, thoughtful and deliberate manner
Company
Western Kentucky University
Western Kentucky University is a public university in Bowling Green, Kentucky.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.63MKey Investors
National Science FoundationU.S. Department of EducationU.S. Environmental Protection Agency
2023-05-11Grant· $1M
2023-01-20Grant· $0.6M
2022-06-28Grant· $0.03M
Leadership Team
Henry "Buddy" Steen
Executive In Residence (CEO, Innovation Campus at WKU)
Andrea Sherrill, PHR, SHRM-CP
Assistant Vice President and Chief Human Resources Officer
Recent News
Lane Report | Kentucky Business & Economic News
2025-11-05
2025-10-03
Lane Report | Kentucky Business & Economic News
2025-09-25
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