Gulfside Healthcare Services · 1 day ago
Digital Marketing Manager
Land O' Lakes, Florida, United States
Full-time
Onsite
Mid, Senior Level
5+ years expGulfside Healthcare Services is a healthcare organization seeking a Digital Marketing Manager to develop and execute digital-based marketing strategies and initiatives. The role involves ensuring the quality and effectiveness of digital marketing campaigns, managing social media, and analyzing performance metrics to support the organization's brand and goals.
Hospital & Health Care
Responsibilities
Create and execute comprehensive digital-marketing projects and campaigns, including ideation, creation of collaterals, dissemination via digital channels, and measurement and analysis of impact
Utilize appropriate social media channel based on message and audience while maintaining brand voice and tone
Manage analytics tools to continually evaluate and improve the effectiveness of digital marketing campaigns to increase digital marketing impact on company goals
Develop, monitor, and analyze results of email marketing campaigns as they connect to ongoing digital marketing campaigns and initiatives
Utilize tools such as A/B testing to ensure campaign effectiveness
Maintain the organization’s Google Ads Grant by executing search marketing tactics including bid management, keyword research/development, ad copy creation, campaign performance tracking and reporting, testing, etc
Present regular performance reports and effectively communicate strategies and performance trends to develop strategies based on the data
Measure, manage, and optimize webpages for SEO/GEO strategy efforts
Review and actively manage company website, various online company listings, Google My Business pages, and other online assets
Develop the social media strategy by creating, scheduling, and planning social media posts, video storytelling, and other content for online delivery via social media, digital advertising, email, and print
Maintain and build upon existing web tracking to ensure all facets of the business can be analyzed utilizing tools such as Google Analytics and Google Tag Manager
Maintain the organization’s online reputation by overseeing consistency and accuracy of information published online about the organization, respond to and/or report information as needed, on platforms including Google My Business, Yelp, and other review sites
Research and recommend additional tools and data for refining audience targeting
Assist in strategic goal setting for digital marketing
Other tasks as requested by the Director of Public Relations
Qualification
Required
Bachelor's degree required; public relations, marketing, advertising or related program, preferred
Minimum of five (5) years of experience and demonstrated skills in developing, managing and delivering digital marketing strategies and plans; seven (7) years preferred
Experience with Google Ads, Social Media Ads, Social Media Analytics, Meta Business Suite, Google Analytics and Google Tag Manager; certifications are preferred
Knowledge and experience in SEO, GEO, SEM and social media marketing
Knowledge in branding and tone
Knowledge in basic graphic design utilizing Adobe programs (Photoshop, Illustrator, InDesign, etc.)
Knowledge and experience with using HubSpot and its features as a digital marketing platform; HubSpot certifications
Knowledge of additional design and marketing programs such as Canva and MailChimp
Knowledge of photography and videography, including shooting, editing, video transitions, voiceovers, music, etc. to create content
Demonstrated ability to analyze campaign data to drive marketing strategies and derive actionable insights from data
Excellent oral, written, interpersonal, and communication skills
Ability to work in a dynamic, fast-paced environment, handling multiple assignments simultaneously while meeting deadlines
Ability to initiate, coordinate and organize projects/tasks through to completion in a timely manner with a high degree of accuracy and quality
Strong interpersonal skills; a team player, positive and innovative thinker
Desire to keep up to date with trends, emerging platforms, industry updates etc
Preferred
public relations, marketing, advertising or related program, preferred
seven (7) years preferred
Certifications from HubSpot, Adobe, and Google, preferred
certifications are preferred
Company
Gulfside Healthcare Services
**NOW SERVING PASCO, PINELLAS, AND HILLSBOROUGH COUNTIES ** Gulfside Healthcare Services is an innovative non-profit organization offering a unique and compassionate continuum of care for families transitioning through the stages of life.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dr Lisa Barker
Chief Medical Officer
Elizabeth Kerns, DBA, MSIS, PMP
Chief Information Officer
Company data provided by crunchbase