The University of Texas at San Antonio · 22 hours ago
Assistant Athletic Director, Brand Management and Advertising
San Antonio, TX
Full-time
Onsite
Entry, Mid Level
2+ years expThe University of Texas at San Antonio (UT San Antonio) is a nationally recognized, top-tier public research university. The Assistant Athletic Director, Brand Management and Advertising is responsible for maintaining and elevating the visibility, reputation, and brand identity of UTSA Athletics, overseeing branding and advertising efforts, and collaborating with various departments to enhance fan engagement and revenue.
EducationHigher EducationUniversities
Responsibilities
Maintains and elevates the UTSA Athletics brand, ensuring united and consistent usage of the brand through all external and internal communications and usages. Develops a comprehensive UTSA Athletics Brand and Style Guide
Develops and implements workflows, budgets and schedules for all UTSA Athletics creative and marketing projects using Wrike, the department’s project management software
Develops and implements an integrated marketing strategy for UTSA Athletics and UTSA Football, designed to drive revenue, deepen engagement with alumni, families, donors and the local community. This position will work separately but collaboratively from the fan engagement unit, which focuses on sport-specific attendance efforts, game presentation, game environment and sponsor activation
Leads the strategy and manage all aspects traditional advertising, digital marketing and influencer marketing
Oversees the management, posting and content calendar of the UTSA Athletics departmental social media accounts @UTSAAthletics
Manages the UTSA Athletics Creative Studio Calendar, working within the Rowdy Creative Agency and with sport programs to maintain a calendar for studio shoots to include team content days, recruit shoots, special events and more
Provides leadership to the creative and marketing budgets, serving as the department’s contact for procurement, invoicing and credit card reconciliation
Serves as the departmental administrator for the spirit program, including overseeing the Head Cheer Coach
Develops and disseminates agendas and meeting notes for the Rowdy Creative Agency Leadership meeting and the UTSA Athletics External Affairs meeting each week
Provides graphic design support for non-sport-specific content for UTSA Athletics, the Roadrunner Athletic Fund, the Ticket Office and UTSA Sports Properties
Produces graphic design elements for in-venue video boards at football, men’s and women’s basketball, volleyball and baseball
In coordination with the Assistant Director of Fan Engagement, assists with the creative and marketing planning of UTSA Athletics special events such as Let’s Go 210 Day, the UTSA Athletics Hall of Fame, Football Fan Day, Signing Day and more
Works directly with UTSA Sports Properties / Playfly Sports to ensure the fulfillment of creative and social assets outlined in sponsorship contracts
Works collaboratively with PlayflyMax on revenue-sharing and NIL opportunities
Performs other duties as assigned
Qualification
Required
Bachelor's Degree in a related field
Two years (2) years of related work experience
This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure
Verbal and Written Communication
Project Management
Budget Creation
Multi-tasking
Social Media Suite
Organizational
Graphic Design
Independent Decision-Making
Preferred
Cover Letter is preferred
Company
The University of Texas at San Antonio
The University of Texas at San Antonio is a state research university in San Antonio, Texas, United States.
10001+ employees
H1B Sponsorship
The University of Texas at San Antonio has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (59)
2024 (29)
2023 (47)
2022 (41)
2021 (25)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
$109.38MKey Investors
National Science FoundationUS Department of Commerce, Economic Development AdministationU.S. Department of Agriculture
2024-10-29Grant· $4M
2023-09-28Grant· $0.13M
2023-06-21Grant· $2.89M
Leadership Team
Joshua LeComte
UTSA Hockey, Co-founder & Vice President of Financial Affairs
Nassos G.
Chief Technology Officer and Deputy CIO
Recent News
2025-12-05
2025-11-27
Company data provided by crunchbase