10x Genomics · 1 week ago
Staff Strategic Product Marketing Manager
Pleasanton, CA
Full-time
Onsite
Senior Level, Lead/Staff
$176K/yr - $238K/yr
7+ years exp10x Genomics is committed to advancing understanding of biology through innovative tools and technologies. They are seeking a Staff Strategic Product Marketing Manager to lead the positioning and go-to-market strategies for their products, ensuring alignment with business objectives and market needs.
Biotechnology
Responsibilities
Craft compelling, customer-centric product positioning and campaign themes
Translate highly technical and scientific product features into clear, benefit-driven value stories for specific target audiences
Define and validate unique selling points relative to the landscape
Lead the development and planning of global GTM strategies for New Product Introductions (NPIs)
Define launch goals, timelines, and deliverables, ensuring the organization is prepared for market entry
Partner with Product Management to ensure the roadmap aligns with market needs and with the Integrated Marketing team to operationalize campaign launches
Develop strategic sales tools, including pitch decks, landscape comparisons, and objection-handling materials
Design and deliver training sessions to ensure field and channel teams can confidently communicate product value
Synthesize market research and customer insights to refine product strategies and identify new growth opportunities
Continuously monitor market feedback to optimize positioning and commercial programs
Qualification
Required
7 years in product marketing, product management, or segment marketing within the life sciences or biotech
Bachelor's degree in Life Sciences or a related field
Proven ability to build and execute differentiated positioning and Go-to-Market (GTM) strategies at the platform or portfolio level
Deep capability in customer segmentation and synthesizing customer and stakeholder insights into action
Deep understanding of single-cell, spatial biology, or advanced omics markets
Exceptional ability to influence cross-functional stakeholders and present complex information to executive leadership
Exceptional leadership skills, a relentless curiosity, and the ability to inspire cross-functional teams and influence at all levels
Outstanding, clear, and articulate communication skills, able to distill large initiatives into compelling, actionable direction for diverse audiences
Demonstrated ability to be a high-energy advocate internally and externally for customers, partners, and teams
Preferred
Advanced degree preferred
Local candidates preferred but will consider remote applicants
Benefits
Equity grants
Comprehensive health and retirement benefit programs
Annual bonus program
Sales incentive program
Company
10x Genomics
Cells are the basic unit of life.
1001-5000 employees
H1B Sponsorship
10x Genomics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (40)
2023 (35)
2022 (52)
2021 (34)
2020 (16)
Funding
Current Stage
Late StageLeadership Team
Serge Saxonov
Co-founder and CEO
Eric Whitaker
Executive Vice President and Chief Legal Officer
Recent News
2024-05-07
2024-04-30
2024-04-08
Company data provided by crunchbase