Rael · 13 hours ago
Influencer Marketing Manager
Los Angeles, CA
Full-time
Hybrid
Mid Level
$75K/yr - $95K/yr
3+ years expRael is an award-winning, VC-backed clean feminine care and skincare startup with a mission to empower women to make safe, healthy choices for their bodies. They are seeking an Influencer Marketing Manager to manage relationships with influencers, develop and execute marketing campaigns, and analyze campaign performance to optimize results. The ideal candidate should have strong communication skills and a deep understanding of social media trends.
BeautyHealth CareWellness
Responsibilities
Build, maintain, and nurture relationships with influencers across various platforms (Instagram, TikTok, YouTube, etc.)
Identify potential influencer partners based on the brand’s target audience, values, and campaign goals
Execute all paid partnerships - manage communication with influencers, negotiate contracts, and oversee the collaboration process from start to finish
Manage VIP relationships and milestone events
Oversee weekly internal sendout program, strategize monthly gifting themes to align with brand goals
Strategize and scale internal micro-influencer program to grow Rael’s influencer community
Manage multiple campaigns simultaneously, ensuring deliverables are met on time and within budget
Collaborate with influencers to ensure their content aligns with brand messaging, voice, and visual identity while allowing influencers to maintain authenticity
Track and measure the effectiveness of influencer campaigns using KPIs like EMV, engagement, reach, conversion, and ROI
Growth hack EMV and influencer plan to achieve EMV growth through strategic activity and programs
Lead agency relationship-building efforts with talent managers
Create report decks to assess the impact of influencer partnerships and recommend optimizations for future campaigns
Plan and support for all influencer events and activities; run point on event logistics
Oversee TikTok Shop Affiliate program and opportunities as well as grow Rael’s TikTok Shop affiliate community through strategic incentives and initiatives
Manage Influencer Mailer program from concept to execution, including the timeline, mailer send out lists, shipping and fulfillment plus partner with cross-functional vendors, creative, supply chain, and PR teams as needed
Act as the main Tribe/Creator IQ point of contact
Qualification
Required
3-5 years of influencer marketing experience required
Bachelors Degree in Communication Studies, Marketing, or PR required
Proven track record of successfully managing influencer campaigns and relationships
Requirement to travel domestically and internationally up to 20-30% (as needed) is required
Strong existing rolodex of influencers and talent manager relationships
Solid relationship-building skills and ability to engage influencers authentically
Passionate about the influencer marketing industry and knowledgeable on social media trends
Proficient in Tribe/Creator IQ
Confident using Word, Excel, and PowerPoint and Google Workspace to create clean, professional documents and presentations
You take pride in producing accurate, high-quality work and catching the small things that make a big difference
Comfortable communicating clearly and effectively with team members at all levels, whether it's through email, reports, or face-to-face conversations
You're skilled at staying organized, meeting deadlines, and getting things done independently without much handholding
Always ready to pitch in and go the extra mile to support your teammates and help the team succeed
Preferred
Experience working on brand influencer trips
Benefits
Approximately 30 days of paid time off between vacation days, sick days, and company wide holidays
Medical, Vision, Dental, Life, and Disability coverage and many more options to add on
401k with matching
Employee discount on all Rael products
Monthly mental and physical wellness reimbursements
An environment of collaboration, high performance, & respect amongst all employees and managers
Company
Rael
Rael makes natural and organic period products that don't sacrifice comfort or performance.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$55.3MKey Investors
Unilever VenturesMirae Asset Venture InvestmentSBVA
2022-05-25Series B· $35M
2020-01-20Series A
2018-11-08Series A· $17.5M
Leadership Team
Yanghee Paik
CEO / Co-founder
Aness An
Co-Founder & CCO
Recent News
Company data provided by crunchbase