Community Boost · 9 hours ago
Senior Programmatic Specialist
United States
Full-time
Remote
Senior Level
7+ years expCommunity Boost is seeking an experienced and highly strategic Senior Programmatic Specialist to lead advanced Google Display and YouTube advertising initiatives for our mission-driven clients. This role involves architecting, executing, and optimizing sophisticated media strategies across Google Ads and collaborating closely with internal teams to drive performance.
AdvertisingEmail MarketingSEOSocial Media MarketingWeb DesignWeb Development
Responsibilities
Drive website traffic, conversions, and revenue growth for purpose-driven clients through advanced programmatic strategies. Partner with the Head of Programmatic Practice to develop, refine, and scale high-impact campaign strategies rooted in audience insights and performance data
Write compelling ad copy and support the development of creative assets tailored for YouTube and Google Display placements
Build, launch, and optimize complex campaigns within Google Ads, with deep expertise in YouTube, Display, and programmatic best practices
Monitor performance, pacing, and KPIs; proactively surface insights and strategic recommendations to internal teams and clients
Analyze campaign results to refine targeting, creative, bidding strategies, and audience segmentation for improved ROI
Identify emerging trends, platform updates, and audience behaviors to unlock new opportunities for reach and impact
Prepare and deliver clear, actionable performance reports and strategic recommendations to clients and internal stakeholders
Collaborate cross-functionally with paid social, search, and creative teams to ensure cohesive omnichannel execution
Troubleshoot technical issues across platforms, pixels, tracking, and integrations with confidence and independence
Qualification
Required
7–8+ years of digital marketing experience, with at least 5 years focused specifically on programmatic advertising
Deep hands-on experience managing YouTube and Google Display campaigns within Google Ads
Strong understanding of programmatic strategy, audience segmentation, creative testing, and performance optimization
Strong written and verbal communication skills
Proven ability to manage multiple projects and deadlines in a fast-paced environment
Highly organized, proactive, and entrepreneurial, with a collaborative mindset
Preferred
Experience with paid social platforms (Meta, TikTok, LinkedIn) is a strong bonus
Google Ads certifications (YouTube, Display, Video, Analytics) strongly preferred
Experience working with nonprofits or social impact organizations is a plus
StackAdapt or other DSP experience is a plus
Company
Community Boost
Community Boost offers web design, web development, email marketing, SEO, and social media marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Cameron Ripley
CEO
Vidal "The Shark CFO" Espinosa Avendaño
Chief Financial Officer
Company data provided by crunchbase