Primitive Labs · 20 hours ago
Performance Creative Strategist/Copywriter
United States
Full-time
Remote
Mid Level
3+ years expPrimitive Labs is looking for a Performance Creative Strategist/Copywriter to join their team as the first creative hire. The role involves owning the entire creative process for emergency preparedness products, including customer research, scripting ads, and image selection for Meta advertising.
Retail
Responsibilities
Produce high-converting ads daily based on customer research and proven frameworks
Conduct daily customer immersion research across Reddit, Facebook, YouTube, Amazon reviews, and Instagram to extract insights about customer psychology, language patterns, and preparation gaps
Submit daily creative concepts for approval before production, ensuring strategic alignment
Master our 8-section sales letter framework to create authentic story-driven ads that feel like organic social posts, not advertisements
Source and select images that stop the scroll without looking like ads, sourced from Reddit/Facebook or generated using AI
Participate in weekly performance reviews to analyze winning ads, identify patterns, and develop next week's creative strategy
Use Meta performance data to understand what's working and iterate on winners with micro-variations
Conduct 1-2 hours of daily customer research across platforms to identify fresh angles and insights
Brainstorm and pitch weekly creative concepts with direct response principles for approval
Produce 10-14 finalized ads weekly (complete copy + 8 images) that pass quality control standards
Participate in weekly strategy calls to review ad performance and plan upcoming creative
Document strategic reasoning for each ad to build organizational knowledge
Iterate on winning ads with micro-variations to sustain and scale performance
Adapt ad strategies to capitalize on emerging internet trends and consumer behaviors
Qualification
Required
Native English fluency, specifically reading comprehension
3+ years direct response experience creating and writing performance creative for DTC brands with Meta advertising
Deep understanding of customer psychology and story-driven copywriting, Eugene Schwartz 'Breakthrough Advertising' style thinking
Proficiency with AI tools for iterative copy development (you'll be prompting and refining daily)
Self-directed and detail-obsessed, you'll own quality control and must catch 90%+ of issues before review
Strong cultural fit, aligned with our values of speed, over-delivery, and continuous improvement
Excited to work directly with founders and play a major role in scaling the company
Benefits
Performance bonuses will be awarded based on ad performance metrics and achievement of KPIs.
Company
Primitive Labs
Emergency preparedness solutions for families. We help people feel confident they can protect what matters most when it counts.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase