AAMCO Transmissions and Total Car Care · 21 hours ago
Regional Marketing Manager
United States
Full-time
Remote
Entry, Mid Level
2+ years expAAMCO Transmissions and Total Car Care is seeking a Regional Marketing Manager who will develop and execute marketing initiatives while analyzing their effectiveness. This role involves leveraging advertising data to provide insights for optimizing marketing programs and supporting franchisees in driving traffic to their centers.
Automotive
Responsibilities
Provide actionable and insightful information from marketing programs across all marketing channels. Assessing opportunities to improve customer profitability, validating, and tracking program performance
Develop and direct a variety of fact-based marketing tools and analysis that aid franchisees in driving traffic to their centers
Develop, maintain, and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection
Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness
Control ROI with thorough and thoughtful optimization
Work with franchisees and markets to optimize marketing spend
Guide franchise and markets as to their most effective marketing channels
Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels
Understand and provide support to franchisees on retention marketing
Complete analysis on retention marketing and assist franchisees on metrics
Work with agency partners to optimize and manage ongoing PPC campaigns
Prepare campaign performance reports and post-campaign analysis
Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues
Synthesize data into messages and very succinct presentations that aid in managerial decision making
Provide general marketing support to assigned regional advertising pools
Provide direction and input to assigned regional advertising pools to ensure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies
Qualification
Required
2 years' experience in marketing management in a corporate or agency environment
2 years working experience optimizing and managing Google Ads campaigns
Working knowledge of SEO, PPC, SMM and traditional marketing
Proven success developing marketing plans and campaigns
Bachelor's degree in advertising, Marketing, Communications, or related field required
Strong general knowledge of digital and traditional marketing
Demonstrated ability to work directly with franchisees or other clients
Good working knowledge of SEO
Strong proficiency in Excel a must
Proficient in Excel, MS Access, and Microsoft Office products
Good analytical and problem-solving skills
Direct experience managing Google Ads campaigns
Impeccable attention to detail and strong ability to convert complex data into insights and action plans
Keen ability to visualize data through graphing/ charting/ information display skills (strong Power Point skills are essential)
Excellent verbal and written communication skills
Preferred
Extensive Social Media Experience - Highly Desirable
Company
AAMCO Transmissions and Total Car Care
AAMCO Transmissions and Total Car Care is the world's largest chain of transmission specialists and a leader in total car care services.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-10-02Acquired
Leadership Team
Dave Angel
President/CEO/Sales King
Edie Erhardt
Asst to COO/Operations & Marketing Support Coordinator
Company data provided by crunchbase