Galen College of Nursing · 19 hours ago
Director of Enrollment Marketing
Louisville, KY
Full-time
Onsite
Director/Executive
7+ years expGalen College of Nursing is dedicated to delivering high-quality nursing education with a student-first mindset. The Director of Enrollment Marketing will drive lead generation and enrollment goals across multiple campuses, overseeing a multi-million-dollar media budget and optimizing marketing strategies to support student pipeline growth.
Responsibilities
Oversee planning, execution, and optimization of the integrated paid media strategy across traditional and digital channels to drive recruitment opportunities, while managing budget allocation, spend efficiency, and financial reconciliation—including invoicing and approvals—for all campus markets
Manage the relationship with the agency of record, evaluating their recommendations on strategy and tactics against college objectives, budgets and best practices. Review and approve media plans promptly to ensure alignment with institutional goals
Lead pipeline optimization through data-driven initiatives that strengthen lead generation, qualification, nurturing and conversion
Analyze, measure and lead optimization of paid ad landing pages, CRM, and marketing automation email and SMS contact strategies to increase lead responsiveness, promoting timely movement from inquiry to admissions appointment
Facilitate effective cross-functional partnership and collaboration with Marketing to ensure media strategies and creative concepts are cohesive and aligned, supporting on-going data-driven campaign optimizations
Partner with Marketing and Communications in optimization of website UX/UI and content marketing efforts across owned and earned channels, to support discoverability, SEO, and organic traffic lead generation and conversion
Oversee the strategy and analysis for campus events such as open houses and admissions events (averaging 40 per quarter), coordinating with on-campus teams to generate attendance and leads
Partner with Senior Director of Enrollment Marketing in the analysis of performance marketing and admissions pipeline optimization, developing data-driven insights to improve quality lead generation and conversion that supports enrollment
Support the advancement of data collection and the development of existing and new marketing and admissions reports
Manage the workflow with internal IT teams to share accurate marketing and enrollment data with the agency weekly and ensure proper first-party data integration
Qualification
Required
Bachelor's degree in advertising, marketing, or related field
7+ years of demonstrated experience developing and managing an internal team leading national performance marketing strategies
Significant experience managing and optimizing multi-million dollar ($10MM+) paid media plans across multiple U.S. markets to achieve marketing and sales KPIs. Experience managing relationships with external agencies and vendors is required
Proven understanding of demand generation and how traditional (TV, radio, print) and digital (search, OTT/CTV, social) channels work together to drive consumer awareness and action
Deep understanding of data and ability to interpret customer pipeline data to objectively identify insights with stakeholders, support decision-making and translate technical requirements into business impacts
Proven experience working in CRM and marketing automation platforms to support customer pipeline progression
Expertise in GA4, Looker Studio, PowerBI, etc
Strong ability to present strategies to leadership and collaborate with Admissions, Marketing, Operations, and Compliance teams
Ability to travel to campus locations as needed to work with local leadership on marketing initiatives
Strong organizational skills and ability to thrive in an agile, dynamic environment
Preferred
Experience working for a higher education institution with multiple campuses is a plus
Familiarity with AI-driven marketing tools and modern media research/planning platforms
Benefits
Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance, and more.
Free counseling services and resources for emotional, physical, and financial well-being
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for children, elders, and pet care, home and auto repair, event planning, and more.
Consumer discounts through Abenity.
Retirement readiness, rollover assistance services, and preferred banking partnerships.
Education assistance (tuition, student loan, certification support, dependent scholarships).
Colleague recognition program.
Time Away from Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence).
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.
Company
Galen College of Nursing
Founded in 1989 with a sole focus on nursing education, Galen College of Nursing is one of the largest private nursing schools in the United States.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mark Vogt
President & CEO
Company data provided by crunchbase