Genesys · 1 day ago
Go-To-Market (GTM) Senior Product Marketing Manager
North Carolina, United States
Full-time
Hybrid
Mid, Senior Level
$114K/yr - $201K/yr
5+ years expGenesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. The Senior Product Marketing Manager, Go-To-Market (GTM) plays a critical role in defining and executing a global go-to-market strategy that accelerates growth for Genesys Cloud, partnering closely with various teams to deliver compelling sales narratives and high-impact programs.
Artificial Intelligence (AI)Cloud ComputingSaaSSoftware
Responsibilities
Define and execute global go-to-market strategies aligned to priority selling motions, target segments, and revenue opportunities for Genesys Cloud
Partner with Product, Sales, Sales Enablement, Revenue Operations, Customer Success, and Marketing to build integrated GTM plans from audience definition and value proposition development through launch, adoption, and sustainment
Apply data-driven insights to identify growth opportunities across the buyer and seller journey
Align corporate narrative, customer needs, and field execution to advance the global Genesys Cloud GTM strategy
Design and lead scalable global sales enablement programs that equip sales teams and partners to effectively position and sell Genesys Cloud
Develop field-ready sales content supporting the full sales cycle, including first-call decks, solution briefs, playbooks, competitive narratives, white papers, videos, blogs, webinars, and enablement assets
Partner closely with Sales Enablement and Sales Leadership to ensure messaging, content, and programs align with field priorities and execution needs
Translate GTM strategy into clear sales plays, use case narratives, and persona-based messaging that drive confidence and consistency across global teams
Develop audience segmentation strategies and differentiated positioning and messaging that clearly articulate Genesys Cloud value and competitive advantage
Identify buyer needs, use cases, and personas to inform GTM strategy and sales storytelling
Serve as a trusted voice of the market by bringing customer, competitive, and analyst insights into GTM planning
Deliver persuasive presentations to internal stakeholders, including sales leadership, executives, and cross-functional teams, as well as to external audiences such as analysts and industry events
Define, track, and report on GTM and enablement success metrics, contributing to monthly business reviews and ongoing planning
Influence without authority by aligning teams around shared GTM goals and execution priorities
Qualification
Required
5 or more years of experience in enterprise SaaS marketing, product marketing, or go-to-market roles, preferably in a multi-product or platform environment
Demonstrated experience driving go-to-market strategy, sales enablement, and revenue-focused programs
Strong understanding of B2B selling motions and full-funnel activation
Expertise in core product marketing skills, including messaging and positioning, GTM strategy, audience segmentation, sales enablement, content creation, and market research
Proven ability to build scalable, global programs in partnership with sales and enablement teams
Strong strategic, analytical, organizational, and problem-solving skills
Ability to prioritize high-impact initiatives and manage multiple complex workstreams
Track record of leading and influencing cross-functional teams across Product, Sales, Sales Enablement, Revenue Operations, and Marketing
Exceptional written and verbal communication skills
Preferred
Comfort operating in ambiguity and maintaining composure in a fast-paced environment
Collaborative mindset with a positive, professional approach to teamwork
Benefits
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Company
Genesys
Genesys enables organizations to orchestrate the best AI-powered experiences to drive customer loyalty and growth.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2.98BKey Investors
Salesforce VenturesPermira
2025-07-31Corporate Round· $1.5B
2021-12-06Private Equity· $580M
2016-07-22Private Equity· $900M
Leadership Team
Tony Bates
Chairman and CEO
Brian Swartz
Chief Financial Officer
Recent News
2026-01-08
2025-12-30
2025-12-27
Company data provided by crunchbase