Sports Research · 3 days ago
Retail Marketing Manager
San Pedro, CA
Full-time
Onsite
Mid, Senior Level
$125K/yr - $130K/yr
7+ years expSports Research, a leader in health and wellness supplements, is seeking a Retail Marketing Manager to bridge the gap between Brand Marketing and Retail Execution. This role ensures that the brand vision comes to life consistently across every retail touchpoint, requiring a blend of brand strategy and retail operations expertise.
Health Wellness & Fitness
Responsibilities
Translate the Brand team’s campaigns and creative direction into retail-ready marketing plans, ensuring consistent messaging, design, and voice across in-store, digital, and wholesale environments
Partner closely with Brand Marketing, Creative, and Sales to align launches, promotions, and merchandising with overall brand narrative
Serve as the internal champion for retail needs during brand planning, bringing consumer and retailer insights back to the brand team
Develop and execute retail marketing programs (end caps, signage, sampling, seasonal promotions, co-branded activations) for key accounts including Costco, Target, Walmart, Amazon brick-and-mortar, and specialty retailers
Oversee creative briefing and production of all retail collateral – ensuring brand congruency, premium design, and flawless execution
Partner with eCommerce and Digital teams to create a seamless omnichannel consumer experience
Lead the creation of high-impact presentations for buyer meetings, joint business plans, and line reviews — owning narrative, design, and data storytelling
Deliver compelling, polished presentations to senior executives and retail partners to secure placement, funding, and promotional opportunities
Track performance of retail campaigns using POS data, Nielsen/IRI, and retailer portals
Provide actionable insights and reporting to leadership on ROI, shopper trends, and category opportunities
Act as the primary marketing liaison for key retail accounts; foster strong relationships to drive collaboration and growth
Coordinate with Operations and Supply Chain to ensure inventory and timing align with marketing programs
Mentor junior team members and manage agency partners as needed
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (MBA a plus)
7–10 years of retail or channel marketing experience within CPG, health & wellness, or supplements
Demonstrated success translating brand strategy into retail programs that drive measurable sales
Proven track record presenting to senior executives and retail buyers with exceptional storytelling and design
Expert in trade marketing, promotional planning, and retail activation
Master presenter and deck creator (Keynote/PowerPoint/Google Slides) with a sharp eye for design and narrative flow
Strong relationship-building and negotiation skills with major retailers
Proficiency in retail analytics tools (Nielsen, IRI, retailer POS systems)
Exceptional organizational skills; able to juggle multiple priorities while maintaining brand excellence
Company
Sports Research
Created in 1980, Sports Research is a family-owned business born from a passion for health, wellness, and fitness.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Marie Kelly Pedersen
Chief Financial Officer
Mike Pedersen
Chief Operating Officer
Recent News
2025-08-14
2025-07-16
Company data provided by crunchbase