Samsung Electronics America · 1 day ago
Director of Product, Mobile Performance
NYC Metro Area
Full-time
Onsite
Director/Executive
$220K/yr - $265K/yr
12+ years expSamsung Electronics America is seeking a senior Product Leader to own and scale their CTV-to-Mobile performance product portfolio. The role focuses on driving measurable outcomes such as mobile app installs, conversions, and revenue attribution, while defining and executing product strategy to connect CTV exposure to mobile performance.
Manufacturing
Responsibilities
Own the end-to-end product strategy and execution for CTV-to-Mobile performance solutions, enabling measurable outcomes such as app installs, in-app events, subscriptions, and downstream revenue
Define and evolve the performance value proposition for CTV, positioning it as an outcome-driven channel for app advertisers, including gaming and high-frequency consumer apps
Lead development of cross-device attribution, incrementality, and measurement frameworks, including lift studies, holdouts, and experimentation methodologies
Partner closely with data science and engineering to design optimization models that leverage mobile app signals (installs, post-install events, LTV proxies) to improve CTV delivery and performance efficiency
Establish and own performance KPIs (e.g., CPI, CPA, ROAS, incremental lift, retention, LTV) and ensure credibility of measurement with advertisers
Drive execution of performance products across premium and remnant CTV inventory, balancing scale, pricing, and outcome goals
Define and support pricing and packaging strategies (CPA, CPI, blended CPA, hybrid CPM/CPA) in partnership with Revenue and Sales leadership
Act as the single-threaded product owner, aligning Product, Engineering, Data Science, Privacy, Partnerships, and Go-To-Market teams
Influence executive stakeholders with clear product narratives, business cases, and trade-off recommendations
Build, lead, and mentor a team of senior product managers, fostering a culture of experimentation, rapid learning, and outcome accountability
Partner with Sales and Marketing to enable go-to-market readiness, customer adoption, and scaled revenue growth, particularly for gaming and app-growth advertisers
Qualification
Required
12+ years of experience in product management, with significant ownership of ads, performance, or growth platforms
Proven track record building and scaling performance-driven products for mobile apps, including gaming, consumer, or subscription-based apps
Hands-on experience with app growth funnels (install → activation → retention → monetization) and performance optimization
Deep understanding of CTV advertising, mobile attribution, identity, and cross-device measurement
Strong analytical mindset with experience working with experimentation frameworks, attribution models, and performance KPIs
Experience leading and scaling senior product teams at Director level or above
Ability to operate effectively in ambiguous, data-constrained, and privacy-sensitive environments
Strong executive communication and cross-functional leadership skills
Preferred
Experience working with gaming publishers or mobile growth teams, including UA, live ops, or LTV optimization
Familiarity with MMPs (AppsFlyer, Adjust, Branch), SKAN and privacy-preserving attribution methods
Experience with CPA/CPI-based pricing models and outcome guarantees
Background in ad-tech, mar-tech, commerce media, or app monetization platforms
Benefits
Medical
Dental
Vision
Life Insurance
401(k)
Employee Purchase Program
Tuition Assistance (after 6 months)
Paid Time Off
Student Loan Program (after 6 months)
Wellness Incentives
Company
Samsung Electronics America
Samsung Electronics America engages in high-tech electronics manufacturing and digital media.
5001-10000 employees
H1B Sponsorship
Samsung Electronics America has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (193)
2024 (160)
2023 (160)
2022 (183)
2021 (146)
2020 (105)
Funding
Current Stage
Late StageLeadership Team
Mohsen Hosseinian
Wireless Systems, 5G and NTN Expert
Rob White
Head of Samsung Wallet US
Recent News
2026-01-14
Financial IT
2026-01-14
2026-01-13
Company data provided by crunchbase