Mizkan America · 2 days ago
Brand Manager
Mizkan America is a leading maker of vinegars, condiments, and sauces in the United States, committed to delivering high-quality products. The Brand Manager will provide strategic leadership for the Bertolli pasta sauce portfolio, focusing on growth, brand equity, and innovation while managing marketing strategies and communications.
Responsibilities
Serve as the central point of coordination (“hub of the wheel”) for all brand‑related and cross‑functional activities that influence the 4Ps
Act as a business owner by developing and executing a comprehensive brand plan to achieve growth and profitability objectives
Refine brand positioning and consumer targets; ensure all activations and communications align with the brand strategy
Lead business analytics—consumption, gross sales, and marketing budget—providing insights and clear action plans
Manage syndicated data sources and prepare performance reports and analyses
Collaborate with Trade Marketing to define and support pricing strategies and guidelines
Partner with Sales to strengthen channel strategy and expand physical availability across retail channels
Maintain and evolve brand guidelines and masterbrand principles to ensure cohesive positioning across all licensed categories
Coach and mentor Associate Brand Manager(s) to support their development and performance
Lead the development and execution of consumer‑facing content and communications
Define, align, and track key brand performance metrics annually
Develop campaign platforms, write agency briefs, and lead the Integrated Marketing Team (IMT) from idea to activation
Establish campaign KPIs and performance measurement frameworks
Apply category and consumer insights to identify growth opportunities
Work with Connected Commerce to build and activate omni‑channel marketing plans—including retailer media, e‑commerce, and in‑store initiatives
Partner with Sales Planning to support trade development and execution
Lead development and execution of innovation and renovation strategies through cross‑functional collaboration
Partner with the Innovation Lead to build and maintain a 3–5 year innovation pipeline
Develop commercialization project plans to support new product launches and renovations
Manage the marketing budget and brand P&L
Recommend initiatives that drive stronger ROI and improved resource allocation
Ensure brand plans meet or exceed financial targets
Identify and implement cost‑reduction opportunities that protect or enhance gross margin
Oversee relationships with Bertolli brand licensees, ensuring adherence to brand guidelines
Act as the primary point of contact for licensed partners and facilitate communication across teams
Lead global brand summits to drive consistency and leverage shared opportunities
Oversee day‑to‑day agency management
Qualification
Required
Bachelor's degree required; MBA preferred or equivalent experience
6+ years of classical brand marketing or marketing communications experience, preferably within CPG food and with a well‑known brand
Experience managing one or more brands
Demonstrated success in brand strategy development and execution
Prior P&L ownership and A&P budget management
Strong business and financial acumen, analytical capability, and strategic thinking
Ownership mindset with a drive for results
High sense of urgency; self‑starter with strong initiative
Excellent verbal and written communication skills
Experience leading cross‑functional teams and agency partners
High proficiency in syndicated data tools (IRI, Circana)
Consumer‑centric mindset with ability to translate insights into action
Skilled at determining root causes using data, experience, and judgment
Highly organized; able to manage multiple projects simultaneously
Strong coaching and mentorship capability
Resourceful and hands‑on with a passion for innovation
Comfortable challenging established norms constructively
Ability to remain seated at a workstation for extended periods (up to 8 hours per day)
Frequent use of hands and fingers for typing, writing, and handling office equipment
Ability to view computer screens and read printed materials for prolonged periods
Occasional standing, walking, and reaching within the office environment
Ability to lift and carry office supplies or equipment weighing up to 10–15 lbs
Adequate hearing and speech to communicate effectively in person and via phone/video
Benefits
Medical
Dental
Vision
401K plus up-to-four percent (4%) match
Profit sharing
Wellness program
Paid parental leave
Long-term-care insurance
Critical accident insurance
Short- and long-term disability
Education assistance
Company
Mizkan America
Mizkan America is a food production company that provides brand marketing services.
Funding
Current Stage
Late StageRecent News
Food Business News
2025-11-25
Food Business News
2025-10-18
Food Business News
2025-10-16
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