Warner Bros. Discovery · 1 day ago
Director, Social Strategy and Platform Innovation
Burbank, CA
Full-time
Onsite
Director/Executive
$98K/yr - $182K/yr
7+ years expWarner Bros. Discovery is a leading media and entertainment company that offers career-defining opportunities. The Director of Social Strategy and Platform Innovation will lead strategic planning and execution for social and platform initiatives, ensuring cohesive and culturally relevant social marketing across global theatrical titles.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Lead global social strategy for assigned theatrical titles, managing tone, rollout, and performance across key campaign milestones
Drive platform innovation by identifying and executing new opportunities on emerging and established platforms such as TikTok, YouTube Shorts, Fortnite, and others
Plan and execute trailer launches and content debuts in platform-native, attention-grabbing ways that build cultural momentum
Collaborate with internal stakeholders - Publicity, Creative, Media, and Global Brand Partnerships - to ensure full integration of social strategy into broader campaign plans
Coordinate with local markets to adapt global strategies to regional needs, ensuring cultural relevance and cohesive execution worldwide
Lead Warner Bros.’ quarterly international social and platform summits—driving agenda development, highlighting best-in-class campaign work, and aligning global teams around upcoming opportunities and learnings
Build strong relationships with platform partners to unlock co-marketing opportunities, editorial support, and early access to platform innovations
Champion inclusive storytelling through social creative, ensuring assets reflect and speak to diverse global audiences
Support the execution of high-volume social “flooding” strategies across platforms during key moments to amplify reach and conversation
Monitor campaign performance and platform trends in real time, reporting insights and recommendations to filmmakers and internal leadership
Contribute to department-wide innovation, helping define how Warner Bros. evolves its approach to global theatrical social marketing
Other duties as assigned
Qualification
Required
7-10 years' experience in Digital Marketing (preferably entertainment based)
International digital marketing experience preferred
Experience in entertainment preferred
Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
Ability to manage internal and external digital development efforts from inception to successful completion
Demonstrated ability to build, execute, and scale digital marketing campaigns
Proficiency in Microsoft Office & Google Docs
Must have a high degree of motivation and work well both as an individual and within team environment
Strong project management skills, with the ability to multitask and manage small to large projects in a cross-functional environment
An understanding of global and international mobile platforms and application development such as Instagram, Facebook, Weibo, Line, Snap, etc
Familiarity with reading and interpreting social listening and digital analytics
A strong interest in social media, TV/Films/Animation – old and new, the TV/film fan communities as well as pop culture
Preferred
Additional languages a plus
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time and vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
Company data provided by crunchbase