EchoStar Corporation · 15 hours ago
Digital Strategy & Optimization Program Manager
Englewood, CO
Full-time
Onsite
Senior Level
$96K/yr - $138K/yr
6+ years expEchoStar Corporation is reimagining the future of connectivity with a diverse range of services including satellite television and mobile products. They are seeking a Digital Strategy & Optimization Program Manager to lead the enterprise-wide experimentation roadmap, transforming customer insights into revenue growth through strategic optimization efforts.
HardwareSatellite CommunicationSoftware
No H1B
Responsibilities
Experimentation Roadmap Leadership: Build and manage a centralized, multi-quarter testing roadmap. Shift the program from reactive "one-off" tests to a proactive strategy focused on optimization, personalization and long-term sales growth in close partnership with our Site Merch and Personalization leads
Stakeholder Prioritization & Governance: Establish a rigorous framework for assessing optimization opportunities. Use a "Value vs. Effort" scoring model to ensure resources are focused on the initiatives with the highest potential for impact on dish.com and sling.com
Advanced Hypothesis Development: Lead cross-functional workshops with cross functional teams to translate business pain points into sophisticated A/B and multivariate test plans that yield statistically significant and actionable results
Full-Funnel Optimization Strategy: Direct the sales funnel analysis, identifying drop-off points and friction in the user journey. Leverage Quantum Metric and Adobe Target to identify opportunities to improve performance and test into those strategies
Strategic Workstream Management: Spearhead a high-visibility cross-functional workstream dedicated to conversion improvement. Act as the primary bridge between operations teams and stakeholders to ensure strategic alignment
Vendor Ecosystem Management: Ensure we are fully utilizing our MarTech stack by partnering across teams, and staying ahead of industry trends in AI optimization
Growth Advocacy: Serve as the internal evangelist for a "test-and-learn" culture, sharing insights and best practices across the organization to ensure that every digital touchpoint is informed by data
Qualification
Required
Bachelor's degree in a quantitative or business field (Marketing, Statistics, Economics, etc.)
6+ years of experience in digital marketing or e-commerce, with at least 3 years specifically dedicated to Conversion Rate Optimization (CRO) and A/B testing leadership on high-traffic, enterprise-level web properties
Proven ability to move beyond tactical execution to build and manage a holistic experimentation roadmap that directly correlates digital testing to bottom-line revenue and subscriber growth
Deep understanding of experimentation design (test duration, sample size, significance, and power) and the ability to explain complex statistical outcomes to non-technical stakeholders
Understanding of Adobe Experience Cloud (specifically Adobe Target and AEM) and behavioral analytics platforms (e.g., Quantum Metric, ContentSquare, or FullStory) to drive personalization at scale
Proficiency in Adobe Analytics or Google Analytics, with a demonstrated ability to synthesize multiple data sources in cohesive insights and actions
Strong interpersonal skills with a 'consultative' leadership style; proven success in navigating complex organizational structures to influence across teams including Product, Brand and Media teams
Organizational skills with experience using framework models (e.g., PIE, RICE, or ICE) to prioritize high-volume testing backlogs across multiple brands or business units
Fluency in modern UX/UI principles, mobile-first design, and emerging digital trends (AI-driven personalization) to ensure the optimization program remains industry-leading
Preferred
MBA or specialized certifications (e.g., CXL, Adobe Certified Expert) is highly preferred
Benefits
Flexible spending accounts
HSA
A 401(k) Plan with company match
ESPP
Career opportunities
A flexible time away plan
Company
EchoStar Corporation
EchoStar Corporation (Nasdaq: SATS) is a premier provider of technology, networking services, television entertainment and connectivity, offering consumer, enterprise, operator and government solutions worldwide under its EchoStar®, Boost Mobile®, Sling TV, DISH TV, Hughes®, HughesNet®, HughesON™ and JUPITER™ brands.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$50MKey Investors
National Telecommunications and Information Administration
2024-10-10Post Ipo Debt
2024-07-15Grant· $50M
2008-01-03IPO
Leadership Team
Charlie William Ergen
Chairman Of The Board
Recent News
PCMag Australia
2026-01-22
Sherwood News
2026-01-16
Company data provided by crunchbase