San Diego FC · 2 days ago
VP Retail
San Diego, CA
Full-time
Onsite
Director/Executive
10+ years expSan Diego FC is seeking a VP of Retail to lead the development and execution of strategic initiatives aimed at driving business growth and enhancing fan engagement. The role involves overseeing all retail channels and developing comprehensive strategies to maximize revenue through innovative product plans and data-driven decision-making.
Sports
Hiring Manager
Leigh Ann Peeleman
Responsibilities
Primary responsibility is to oversee all retail channels, including stadium, brick-and-mortar, mobile retail, and digital retail, ensuring product selection represents SDFC’s brand vision, aligns with customer preferences and market trends
Develop and execute a comprehensive retail strategy across all channels
Own end to end merchandising strategy, including line planning, product architecture, pricing, and lifestyle management
Lead buying and assortment planning using data, trend, and fan insights to optimize depth, breadth, size grid, and category mix
Lead merchandise collabs including SDFC Playmakers and the local licensing program
Oversee merchandise and product development with MLS licensees and SDFC Brand Team
Lead site UI/UX to ensure seamless online navigation
Build and own the retail financials to ensure metrics across revenue, costs, and expenses are met
Identify growth opportunities at retail through innovation and creative opportunity development
Oversee the warehouse, logistics, and inventory integrity
Lead marketing initiatives/plan to drive sales at retail
Innovate experiential retail experience at all points of sale
Implement and own retail analytics and reporting, including dashboards, KPIs, sell-through, size performance, channel productivity, and fan segmentation insight
Manage Adidas relationship and jersey development process alongside the Brand Team
Manage relationship with MLS CP Team
Build, lead, and develop the high performing Retail Team by setting goals, accountability, following the Mission & Vision, and helping build professional development paths
Lead retail events that present additional revenue opportunities
Manage asset creation needs for e-com, marketing, and social
Qualification
Required
10+ years experience of Retail Leadership experience (strategy, operations, execution of plans...)
10+ years of experience in developing and executing long-term strategic plans, including market analysis, competitive assessments, and identification of growth opportunities
10+ years of experience leveraging data and analytics to inform business decisions, including customer segmentation, market research, and performance analysis
Strong Leadership & Management Skills: 10+ years of experience leading and managing high-performing teams, setting goals, and driving results
Excellent Communication & Presentation Skills: Proven ability to effectively communicate complex information to diverse audiences, including senior leadership, stakeholders, and the broader organization
Excellent Excel and Microsoft skills
E-Com experience preferred
Preferred
Experience in the Sports & Entertainment Industry: 5+ years of experience in the sports and entertainment industry, including key trends, competitive landscapes, and best practices
Revenue Generation & Business Development: 10+ years of experience in driving revenue growth, including experience in areas such as ticket sales, sponsorship sales, and partnership development
Customer Engagement & Fan Development: 10+ years of experience in developing and implementing strategies to enhance fan engagement, drive customer loyalty, and build strong brand relationships
Benefits
Health coverages with generous company contributions
Over 30 days of paid time off
4% company match on your 401(k)
Company
San Diego FC
San Diego FC is a spectator sports platform.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
The Leading Vibe
2025-02-12Seed
Leadership Team
Brandon Clark
Executive Vice President of Marketing & Communications
Recent News
Sports Business Journal
2025-12-09
Sports Business Journal
2025-11-25
Sports Business Journal
2025-11-15
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