kate spade new york · 17 hours ago
Associate, Analytics and Performance
New York, NY
Full-time
Hybrid
Entry, Mid Level
$75K/yr - $90K/yr
3+ years expKate Spade New York is a global lifestyle brand known for its colorful and bold designs. The Associate, Analytics and Performance will be responsible for creating actionable media insights and reporting, contributing to the company's understanding of customer interactions and media performance data.
Fashion
Responsibilities
Bring disparate sources of data together in a uniform manner
Analyze performance metrics across owned, earned & paid digital marketing channels, including paid search, display, paid social, and email marketing
Prepare & deliver reporting. Aggregate data and insights across multiple stakeholders, vendors, and agencies, and consolidate into a clear, consistent, and easily digestible view
Extract actionable insights through analyzing large, complex, multi-dimensional data sets
Establish & consistently publish full-funnel digital marketing insights, reports, and dashboards to socialize analysis with team and cross-functional business partners in compelling and professional data visualizations
Drive monthly marketing channel performance forecasting with Tapestry COE & Agency
Collaborate with cross-functional internal & external partners to strategically apply learnings to media activations, including recommendations for shifts in spend levels across creatives, partners/platforms optimizations, channels and/or time period adjustments
Leverage a strong understanding of customer segmentation & analytics to identify opportunities in our media mix and audience targeting, in partnership with Customer Analytics Manager
Support test & learn strategy across paid & owned channels, extracting insights, opportunities, and actions from test results
Act as a subject matter expert in marketing measurement science, specifically MMM + MTA unified-model measurement and media KPIs
Remain aware of data inconsistencies and work with IT, Tapestry Data Labs, Tapestry COE and/or the brand’s Agency of Record to ensure data efficacy & quality
Qualification
Required
3+ years' experience working with marketing data, applied statistics, and data mining
Experience with quantitative techniques of regression, multivariate analysis, and statistical significance testing
An equivalent combination of work experience and education will be considered
Proficiency in analytical tools: modeling and reporting in Excel/Access and SQL
Proficiency in data visualization tools: R, Python, Tableau, or similar
Experienced in working in a direct-to-consumer business, preferably with multiple channels of distribution
Strong understanding of digital marketing channels, including paid search, social media, email, and SEO
Proven track record of being able to work independently with the business stakeholders with minimal direction and proactively engage with them
Excel at making complex concepts simple and easy to understand by those around you
Strong communication and data visualization skills i.e., translating complex concepts into layman's terms and influence both peers and senior leadership
Benefits
Medical insurance
Dental insurance
Vision insurance
401 (K)
Paid Paternity and Maternity leave
Commuter Benefits
Disability insurance
Tuition assistance
Company
kate spade new york
since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Clarice W. Dowdle
CEO
Liz Fraser
CEO & Brand President
Recent News
2025-12-10
2025-11-07
2025-10-21
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