Marrina Decisions · 3 days ago
REMOTE: Lifecycle Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$70K/yr - $120K/yr
6+ years expMarrina Decisions is a company focused on innovative marketing solutions, and they are seeking a Lifecycle Marketing Manager to manage global industry marketing campaigns and customer engagement. The role involves partnering with agencies and stakeholders to develop various marketing campaigns and measure their success through data-driven insights.
AdvertisingData VisualizationDigital MarketingEmail MarketingMarketing
Responsibilities
Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics
Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs
Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy
Qualification
Required
Bachelor's degree or equivalent practical experience
At least 5+ years of event management experience
Excellent written and presentation skills
Customer Marketing via Marketo or similar tools
Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies
Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data
Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing
Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion
Has B2B SaaS experience from previous companies, preferably in a Lifecycle Marketing Manager role
Is passionate about Cloud SaaS platforms, data analytics solutions and / or industries such as retail, manufacturing and finance
Project management - ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables
Written and verbal communication skills - ability to clearly convey ideas, project status, and insights and learnings
Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight
Interpersonal skills - ability to build and maintain relationships with colleagues
Work independently - ability to make recommendations and decisions autonomously
Formal presentation skills - ability to present to all levels of management
Strong attention to detail - ability to execute at a granular level while thinking strategically
At least 6+ years of work experience
4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries
2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience
Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience
Must be able to work in a fast-paced environment matrix organization
Must have worked in Startup
Must have program and project management skills
Must be self-motivated, passionate about Marketing and Demand Generation
Must be a team player who enjoys learning and growing
Preferred
Experience in Marketo and Salesforce.com is preferred
Benefits
Performance bonuses
Comprehensive benefits package
Company
Marrina Decisions
Marrina Decisions offers marketo optimization, email marketing, and marketo migration services.
51-200 employees
H1B Sponsorship
Marrina Decisions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
Funding
Current Stage
Growth StageLeadership Team
Madhu Gulati
CEO
Company data provided by crunchbase