The Unbound Collection by Hyatt · 13 hours ago
Director of Public Relations
Austin, TX
Full-time
Onsite
Director/Executive
8+ years expThe Unbound Collection by Hyatt is a collection of unique hotels, and they are seeking a Director of Public Relations for The Driskill. This role leads all marketing, communications, media relations, and community engagement efforts, elevating the hotel’s brand and driving revenue through strategic initiatives.
Hospitality
Responsibilities
Serve as the primary media contact for all local, regional, and national press
Proactively pitch stories that highlight The Driskill’s heritage, events, culinary offerings, guest experiences, and community impact
Manage reactive communications, crisis PR, and brand reputation
Oversee press releases, media kits, press visits, and influencer partnerships
Maintain consistent brand voice and messaging across all channels
Build and sustain strong relationships with Austin-area businesses, cultural organizations, tourism partners, universities, event producers, and civic leaders
Identify and develop creative partnerships that enhance brand visibility, drive traffic, and create unique guest experiences
Represent the hotel at community events, business associations, and networking functions
Work closely with local organizations to position The Driskill as a key community contributor
Together with the Director of Sales and Marketing, develop and execute the annual marketing plan aligned with hotel business goals, revenue targets, and Hyatt brand standards
Lead digital strategy including website content, SEO, paid media campaigns, social media, email marketing, and content creation
Collaborate with Sales, Events, Food & Beverage, and Rooms to support promotions, packages, and business-driving initiatives
Analyze marketing performance and deliver monthly reports, insights, and recommendations
Elevate The Driskill’s historic brand, ensuring all marketing materials reflect its legacy and contemporary relevance
Oversee photography, video production, and brand assets
Support internal communications efforts when needed to strengthen colleague engagement and cultural alignment
Qualification
Required
8+ years of experience in marketing, public relations, hospitality communications, or luxury brand management
Proven success in media relations and securing earned press
Experience developing partnerships or community business relationships; existing Austin connections a strong plus
Strong storytelling and writing skills; comfortable being the public-facing representative of the brand
Understanding of digital marketing, social media strategy, and analytics
Highly collaborative, relationship-driven, and comfortable working cross-functionally
Preferred
Prior experience in hospitality or lifestyle brands preferred but not required
Company
The Unbound Collection by Hyatt
Whether a romantic getaway, an intimate family celebration or simply the company of your closest friends, capture every rare moment with The Unbound Collection by Hyatt.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase