Russell Stover Chocolates · 13 hours ago
Social Media & Content Manager
KC Metro Area
Full-time
Hybrid
Mid Level
3+ years expRussell Stover Chocolates is a leading manufacturer of boxed, seasonal, and sugar-free chocolates. The Social Media & Content Manager will define and execute the digital presence strategy, manage content creation, and foster an engaged online community to enhance brand identity and drive growth.
Food and BeverageManufacturing
Responsibilities
Develop, launch and execute a comprehensive social media strategy aligned with brand goals
Define and evolve Content Pillars (e.g., Product Innovation, Behind-the-Scenes, Customer Stories, Seasonal Gifting) to ensure a consistent and diverse feed
Stay ahead of platform trends (TikTok, Instagram, etc.) and identify "white space" opportunities for the brand to stand out
Plan a monthly content calendar that balances high-quality produced assets with agile, "lo-fi" trending content
Brief creative teams (or create yourself) engaging video content (Reels/TikToks), photography, and copy that drives "save" and "share" actions
Ensure all content reflects the brand's tone of voice: [e.g., Warm, Insightful, and Fun]
Actively manage and grow our online community by responding to comments, DMs, and mentions in a timely and brand-appropriate manner
Proactively engage with influencers, partner brands, and "super-fans" to increase brand sentiment
Monitor social conversations to identify customer pain points or new product ideas (social listening)
Track and analyze key performance indicators (KPIs) including engagement rate, reach, click-through rate, and conversion
Provide monthly reports with "So What?" insights—moving beyond raw numbers to explain why content performed and how to optimize next month
Conduct regular competitor analysis to ensure we remain relevant in the chocolate and gifting space
Qualification
Required
Bachelor's Degree or equivalent work experience
3+ years of experience in social media management
Proficiency in social scheduling tools (e.g., Sprout Social, Later), Canva/Adobe Creative Suite, and native platform analytics
Strong copywriting experience and the ability to write punchy, engaging, and error-free captions
Excellent trend awareness with an 'online' personality who understands meme culture, trending audios, and platform algorithm shifts
Strong analytical mindset who is comfortable with Excel or Google Analytics to track the ROI of social efforts
Excellent communication skills and the ability to speak, read, and write English fluently, with or without an accommodation
Preferred
3+ years of experience in social media management in CPG, Food & Beverage, or Creative Agencies
Company
Russell Stover Chocolates
Russell Stover Chocolates is a leader in the manufacturer of boxed chocolates.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Quentin Doumier
Chief Financial Officer
Ashley Colliver
Talent Acquisition Partner
Recent News
2023-12-23
2023-12-23
Company data provided by crunchbase