Pennsylvania Leadership Charter School (PALCS) · 19 hours ago
Narrative Content Specialist
PA Leadership Charter School (Main Office) - West Chester, PA 19380
Full-time
Hybrid
Entry, Mid Level
$25/hr - $25/hrThe Pennsylvania Leadership Charter School is a state-wide, public K-12 online charter school providing a dynamic learning experience. The Narrative Content Specialist is responsible for amplifying the voices of students and staff by developing engaging content across various platforms to highlight the school’s innovative education model.
E-Learning
Responsibilities
Research, develop, and write high-quality content, including blogs, articles, some media scripts, and other public-facing content to support the PALCS’ communication goals and create impactful narratives that inspire engagement across audiences
Collaborate with academic teams and across all school departments to identify and promote compelling stories about student achievements, innovative programs, and staff initiatives
Produce and curate content for key initiatives, such as the Talking Points newsletter and informative content for featured media productions, ensuring alignment with PALCS’ mission and goals
Maintain and update the public website, including sections such as staff bios, info session registration, enrollment updates, and engagement opportunities
Manage public document repositories, including Board information, policies, Federal Program updates, and Special Education notices
Develop and execute content strategies to enhance customer relationship management (CRM) campaigns with strategically timed and relevant messaging
Work closely with the social media team to ensure stories and initiatives are shared effectively across platforms, maximizing engagement
Regularly assess and refresh content to maintain relevance and resonance with target audiences
Support the communications team in creating print and digital collateral for events, campaigns, and outreach efforts
Track and analyze content performance metrics to inform future strategies and improvements
Tell authentic and inspiring stories that showcase the PALCS’ impact on students and the broader community
Maintain public-facing website and document repositories to ensure accuracy, timeliness, and accessibility
Coordinate with various teams to align content with strategic priorities and institutional messaging
Regularly update and optimize CRM campaigns to reflect current programs, events, and opportunities
Serve as a key resource for creating innovative content that supports the PALCS’ mission and values
Qualification
Required
Bachelor's degree in communications, journalism, marketing, or a related field
Experience in content creation, storytelling, or communications roles
Proven ability to create impactful content across multiple platforms, including websites, blogs, and social media
Expertise in content creation for diverse platforms, including blogs, social media, and websites
Familiarity with CRM systems and strategies for content-driven customer engagement
Understanding of public document maintenance and compliance requirements (e.g., Board policies, federal programs)
Exceptional writing and editing skills with a strong storytelling ability
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
Ability to identify and articulate compelling narratives that resonate with diverse audiences
Flexibility to adapt content to different platforms and formats while maintaining a consistent voice and tone
Commitment to fostering an inclusive and accessible communication approach
Company
Pennsylvania Leadership Charter School (PALCS)
PALCS is a state-approved public cyber school for students in kindergarten through 12th grade who reside in Pennsylvania.
Founded in 2004
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Joseph M Calabretta
Chief Financial Officer
Dr. Karla Johnson
Chief Academic Officer
Company data provided by crunchbase