Harris County · 16 hours ago
Digital Director
Houston, TX
Full-time
Onsite
Lead/Staff, Director/Executive
$110K/yr - $130K/yr
5+ years expHarris County is the largest county in Texas and the third largest in the United States, led by Commissioner Rodney Ellis. The Digital Director will drive strategy and execution across various digital platforms, overseeing a team to engage residents and enhance communication efforts.
Government Administration
Responsibilities
Lead the digital vision and collaborate on quarterly communications planning with the leadership team and the directors of Narrative, Media Relations, and Creative. Define digital goals for each initiative(who to reach, what action to drive), and how web, email, text, and social work together to achieve our goals. Run a simple weekly rhythm (stand-ups, a rolling 6-week calendar) so campaigns, approvals, and parity/access steps are locked in before launch
Manage and coach the Social Media Manager and Digital Experience Producer. Set clear goals, run 1:1s, review work, and grow skills. Coordinate interns as needed
Keep our website, email, text, and social systems reliable and secure: monitor uptime, back up content, keep software updated, enforce permissions and multi-factor logins, and protect resident data. Maintain clear publishing standards and documentation
Own an evolving site architecture and quarterly roadmap. Make it easy to find “what’s new” and “what to do,” run regular content audits, improve navigation and search, and retire or merge outdated pages with a clear content lifecycle (publish, update, archive/redirect). Create page templates and standards that scale across issues
Own deliverability, templates, list health, segmentation, cadence, and digital communications compliance. Use email/text to move people to the right pages and events—and help grow followers and sign-ups across channels
Approve calendars, posting guardrails, and digital rapid-response protocols. The Social Media Manager runs daily posting, engagement, and mentors junior posters
Improve search and social previews through accurate titles, descriptions, and link cards; use consistent tracking links so results are trustworthy
Build pages, emails, and posts that work for everyone—clear structure, readable graphics, alt text, captions, and plain language; and plan and publish on-time multilingual versions for priority items, coordinating translation vendors or partners
Set up simple, reliable forms and sign-ups. Make sure confirmations, follow-ups, and handoffs to departments work end-to-end—and track conversions
Maintain dashboards with quality information. Run A/B tests (subject lines, hooks, timing). Produce a short monthly “what worked / scale–pause–adjust” memo to improve future campaigns
Track and report reachable audience growth (email list + unique site visitors), task completion (RSVPs/forms submitted), engagement quality (meaningful interactions), and time-to-ship for priority items
In coordination with Media Relations and Narrative, turn decisions into useful digital updates quickly: refresh key pages, post a short explainer, pin the most helpful post, and guide residents to next steps
Manage outside developers or designers when surge capacity for big launches is needed, ensuring timelines, security, and quality standards are met
Keep our software and accounts current and organized. Train staff on publishing basics, accessibility, and tracking. Maintain a short internal how-to library
Qualification
Required
High School Diploma: Equivalent work experience or certifications may also be considered
5+ years of experience in digital communications or product/content operations managing website, email, and social programs at scale, including team and vendor management
Proven record leading digital strategy for campaigns or initiatives: setting clear goals (who to reach, what action to drive) and delivering measurable results
Hands-on experience with modern CMS and email platforms; able to scope pages/emails, QA builds, and keep publishing moving
Comfortable with analytics: set useful metrics, build or read dashboards, run simple tests (subject lines, hooks, timing), and turn results into next-step decisions
Working knowledge of accessibility and plain-language standards and experience coordinating on-time Spanish or multilingual versions
Basics of search and distribution: write clear titles/descriptions, improve findability, and keep tracking links consistent so data is trustworthy
Governance mindset: maintain roles/permissions and MFA, watch uptime, keep backups current, and protect resident data
Strong collaborator across editorial, creative, and media; excellent judgment and calm execution under deadline
Familiarity with basic HTML/CSS and form tools; comfort improving navigation and page templates over time
Government, campaign, or advocacy experience (urban context a plus)
Experience supporting rapid response online (fast updates without sacrificing accuracy)
Demonstrated experience leading or shaping strategic communications on issues of equity and justice, particularly those affecting communities of color, with attention to credibility, cultural relevance, and public trust
Preferred
Bachelor's or graduate degree in public affairs, communications, journalism, marketing, or graphic design is preferred but not required
Spanish proficiency is a plus; experience working with translation partners strongly preferred
Benefits
Comprehensive benefits
Relocation assistance
Opportunities for professional growth
Company
Harris County
Harris County focuses on transportation, public health, housing, justice and safety, the environment, and other issues.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Craig B Atkins, CPA
CFO / Director of Financial Services
Araceli "Chely" Chojnacki
Front Receiving COORDINATOR
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