Hearst Newspapers · 15 hours ago
Social Content Strategist
San Antonio, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expHearst Newspapers is seeking a strategic, creative Social Content Strategist to drive sponsored-content and influencer marketing initiatives across their Television and Newspaper divisions. The role involves owning the end-to-end content process, collaborating with sales and editorial teams, and optimizing social media strategies to align with client goals.
AdvertisingJournalismMarketingNewsSocial Media
Responsibilities
Own social media strategy and planning, developing platform-specific approaches, content calendars, and recommendations aligned with client’s brand and business goals while staying current on platform trends and best practices
Create, publish, and optimize social content, including writing copy, producing or coordinating visuals and short-form video or marketing content into social-first formats across platforms
Measure and report on performance, tracking key metrics and delivering insights and recommendations to optimize content, inform strategy, and improve overall social performance
Support influencer discovery and vetting by researching creators across platforms, evaluating audience fit, engagement, and brand alignment, and maintaining organized shortlists
Assist with influencer brief development by helping build creative briefs, content guidelines, timelines, and deliverable requirements in collaboration with the internal team
Support with day-to-day communications as needed, in regards to scheduling, approvals, questions, and deliverable tracking to ensure smooth campaign execution
Assist with the execution of sponsored content, including asset collection, copywriting and editing support, editorial approvals, and multi-platform publishing in alignment with Hearst’s editorial standards and advertiser objectives
Oversee budget pacing and boosted-content strategy via Facebook Ads Manager, LinkedIn Campaign Manager, etc.; define targeting, monitor spend, and deliver performance summaries
Develop best-practice guides, templates, and workflows to streamline organic, influencer, and sponsored content execution
Support with internal training and workshops on social trends, influencer marketing fundamentals, and sponsored content workflows
Qualification
Required
2 - 3 years of proven experience in creating and executing social media content and proven influencer campaign experience from start to end
Bachelor's degree or equivalent experience in marketing, communications, advertising, or related field
Superior written and verbal communication skills, as well as the ability to effectively work with editorial teams
Experience with creating posts on Facebook, Instagram, and LinkedIn. Twitter and other social channels are a huge plus!
Experience using Facebook Ads Manager and other paid social media tools
Ability to perform light design work (typically in Canva)
Self-starter and quick to execute, brainstorm, and communicate with clients and sellers
Hands-on proficiency in social media tools: Facebook, Instagram, LinkedIn, Twitter; ad platforms (Facebook Ads Manager, LinkedIn Campaign Manager)
Preferred
Content marketing and SEO writing experience is a plus!
Company
Hearst Newspapers
Hearst Newspapers is the division in charge of Hearst's newspapers, local digital marketing service businesses, and directories.
Founded in 1887New York, New York, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Carson S.
HR Business Partner
Laura Wilson
Director Major Account Partnerships
Recent News
2025-11-20
2025-05-23
2025-04-13
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