Green Street · 18 hours ago
Manager / Director, Demand Generation
Newport Beach, CA
Full-time
Hybrid
Mid, Senior Level
$150K/yr - $175K/yr
6+ years expGreen Street is a forward-thinking real assets company transforming the commercial real estate market. They are seeking a Demand Generation Director to lead their global demand generation strategy, optimize pipeline performance, and drive measurable revenue impact through multi-channel marketing programs.
Commercial Real EstateFinancial ServicesReal EstateReal Estate Investment
No H1B
Responsibilities
Lead Green Street’s global demand generation strategy to generate qualified leads, accelerate pipeline velocity, and increase revenue—across paid, organic, and outbound-supported channels
Own multi-channel mix and performance, ensuring we double down on what scales and eliminate investments that don’t
Design, test, and optimize programs using A/B and multivariate experiments to improve conversion, creative, messaging, segmentation, and channel efficiency
Collaborate closely with Product Marketing, Sales, Marketing Ops/RevOps, and Content to bring campaigns to life—including persona-based cadences, landing pages, emails, webinars, and integrated campaigns
Employ a global and regional strategy to deliver high-quality leads and MQL→SQL→Pipeline conversion aligned to each market’s needs
Deeply understand buyers, personas, pain points, and use cases to tailor full-funnel experiences across channels
Continuously audit and strengthen existing demand programs, providing recommendations on where to invest, where to shift spend, and what to sunset—always tied to pipeline-to-revenue outcomes
Partner with Marketing Ops/RevOps to define and monitor funnel KPIs, attribution, performance dashboards, and pipeline diagnostics
Develop passion for our business/products and thorough knowledge of our customer types and their personas, use cases, and pain points to serve as team subject matter expert (SME)
Qualification
Required
6–10 + years of experience in growth marketing or demand generation with a track record of driving measurable revenue impact
Proven ability to architect and optimize multi-channel campaigns (paid, ABM, content, webinars, events, email, website)
Demonstrated experience in partnering with Sales to align targets, qualify leads, and accelerate pipeline
Expert understanding of Salesforce, marketing automation platforms (HubSpot preferred), and enrichment/intent technologies; familiarity with integrations across the GTM stack
Strong analytical and problem-solving skills with experience building dashboards and interpreting funnel performance data
Highly organized, strategic thinker capable of managing multiple initiatives in a fast-moving environment while keeping a strong big-picture view
Experience managing agencies, creative resources, and channel partners
The company currently has a mandate that all employees must be fully vaccinated, except for legal exemptions
Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future
Preferred
Knowledge of commercial real estate, financial markets, or B2B SaaS is a plus
Benefits
Incentive Performance Bonus
Company
Green Street
Green Street provides actionable commercial real estate research, news, data, analytics, and advisory services in the U.S. and Europe.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-07-19Acquired
Leadership Team
Jeff Stuek
Chief Executive Officer
Dan Figenshu
Chief Financial Officer
Recent News
Yahoo Finance - Business Finance, Stock Market, Quotes, News
2025-11-07
2025-11-05
Company data provided by crunchbase