City of Mansfield, Texas Municipal Government · 4 days ago
Marketing and Outreach Specialist
Mansfield, TX
Full-time
Onsite
Entry, Mid Level
$56K/yr - $67K/yr
2+ years expThe City of Mansfield, Texas Municipal Government is seeking a Marketing and Outreach Specialist to enhance community engagement through various outreach programs and events. The role involves planning and executing marketing strategies, coordinating communications, and developing relationships within the community to promote departmental initiatives.
GovernmentNon ProfitOffice Administration
Responsibilities
Responsible for planning and execution of community outreach events and programs, including programs, events, public meetings and pop-up activities
Coordinates with the Marketing Manager to market and promote department programs, events and initiatives
Develops relationships in both the resident and business communities, including vendor relations and sponsorship management
Assists with development of the comprehensive department wide marketing plan, as well as implementing marketing strategies to achieve the department mission, vision and core values
Coordinates department communications through multiple channels, including social media, website, press releases, print, and email newsletters, using creative strategies to engage and connect with the public
Designs print and digital promotional and informational materials to communicate department news and events with the community, including catalogs, advertisements, banners, emails, and signage using Adobe Creative Suite, and coordinates the production and delivery of materials
Performs ongoing website content management
Consults with other staff to determine and create marketing collateral that best suits their needs
Researches, proposes budgets, and analyzes marketing and outreach opportunities to develop plans that deliver key messaging to and build relationships with target audiences, using a variety of communication tools
Understands basic photography and video production to shoot, edit and produce media for online and website content
Manages department representation at City and community special events via outreach booths, including planning activities, promotional opportunities, overseeing staff/volunteers, and capturing real-time content
Provides proactive and responsive communication to citizens, vendors, city staff, and elected officials
Monitor emerging demographic, social, cultural and recreation trends to identify opportunities for new or revised marketing for programs, services and marketing outreach
Perform all other related duties as assigned
Qualification
Required
Knowledge of public recreation and park administration policies and procedures
Knowledge of recreational, cultural, educational, and social needs of diverse age groups
Knowledge of research techniques and methodologies
Knowledge of customer survey methods and analysis
Knowledge and basic understanding of marketing/graphic design software
Knowledge of Adobe, Microsoft and Google Workspace applications
Knowledge of social media platforms
Skill in communicating both orally and in writing with persons both internal and external to the organization
Skill in editing and writing for publications, websites and marketing materials
Skill in prioritizing and performing multiple tasks
Ability to conduct technical research benchmarking and present findings in a clear and concise manner
Ability to work independently on multiple projects under minimal supervision, meet deadlines and take initiative to solve problems and make workplace improvements
Ability to coordinate, implement, and evaluate recreation programs, special events, and volunteer and sponsor programs
Ability to manage vendor relationships, including recruiting, contracts and customer service
Ability to capture photos and videos for social media, website, and promotional materials
Ability to create and/or update basic graphics and print materials
Ability to manage programs across multiple departments and locations
Ability to operate a variety of office equipment, including but not limited to personal computer, telephone, calculator, and copier
Ability to operate a motorized vehicle
Bachelor's Degree in Communications, Public Relations, Marketing, Graphic Design, Journalism, Public Administration or related field
Two (2) years of work experience in leading community outreach and/or marketing and engagement activities including but not limited to: facilitating public meetings, planning and hosting community outreach and special events, planning promotional events and brand activations, and analyzing data to determine community/target market needs and demands
Must be able to work morning, evening, and weekend hours
Preferred
Experience in graphic design for digital and print collateral
Experience with ActiveNet
Experience in photography, videography and editing software
Experience in creating/executing a comprehensive marketing plan
Experience working with groups of people, high comfort level interacting with the public
Company
City of Mansfield, Texas Municipal Government
The official LinkedIn page for the city of Mansfield, Texas.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
G
Glenn McLelland
Deputy Chief Information Officer
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