LG Electronics North America · 9 hours ago
Product Manager II, AdTech (LG's R&D Lab)
Lincolnshire, IL
Full-time
Onsite
Mid, Senior Level
$100K/yr - $133K/yr
8+ years expLG Electronics North America is a global leader in technology dedicated to creating innovative solutions for a better life. They are seeking an experienced Product Manager II, Ad-Tech to lead and evolve the advertising technology strategy across LG's Commercial Displays, focusing on the Pro:Centric Platform and enterprise-grade video solutions.
Consumer Electronics
Responsibilities
Own the advertising technology and monetization strategy for LG Commercial Displays and the Pro:Centric Platform
Act as the business owner for where, when, and how advertising is deployed, balancing revenue, user experience, and client value
Influence adjacent monetization models (upsells, transactions, loyalty-based spend) where ad technology, targeting, or inventory enable incremental revenue
Build business cases and ROI models for new ad formats, placements, and monetization extensions
Partner with sales, partnerships, and finance to align ad-tech decisions with revenue targets and market demand
Define and own the ad-tech product vision and roadmap for LG Commercial Displays
Lead strategy across ad serving, targeting, measurement, and optimization for enterprise video environments
Identify opportunities where ad technology can support:
Advertising (display, video, programmatic)
Contextual upsell and premium feature enablement
Loyalty points, credits, and micro-spend mechanics
Services and experiences such as excursions, bookings, and on-screen transactions
Ensure monetization capabilities are modular, configurable, and scalable across different client types and industries
Own and drive revenue outcomes across advertising, upsell, and transactional monetization models
Design, test, and optimize monetization surfaces including:
Static/display banners and on-screen promotions
Video advertising using VAST and related standards
Upsell prompts, premium features, and contextual offers
Loyalty-based and micro-spend mechanics
Leverage industry-standard advertising and ad-serving technologies (e.g., Google Ad Manager and comparable platforms) for display and video monetization, including yield optimization and inventory strategy
Work with internal and external ad agencies, demand partners, and data providers to improve targeting, performance, and advertiser value
Continuously assess revenue performance, CPMs, fill rates, conversion, and engagement to refine strategy
Serve as the primary product liaison between internal and external ad agencies, LG HQ, and the Lincolnshire engineering team
Build and maintain strategic and technical partnerships across the advertising and monetization value chain, including ad-tech vendors, data providers, SSPs/DSPs, measurement partners, and enterprise solution partners
Evaluate potential partners for technical fit, commercial value, and long-term strategic alignment
Translate partner capabilities and constraints into clear product requirements and platform decisions
Work closely with engineering to prioritize features, manage dependencies, and ensure on-time delivery
Collaborate with legal, privacy, and compliance teams to ensure ad products meet regulatory and data governance requirements
Own the full product lifecycle: discovery, requirements, development, launch, and iteration
Write clear product requirements documents (PRDs), user stories, and success metrics
Lead backlog prioritization and sprint planning in partnership with engineering teams
Ensure products are built with scalability, reliability, and performance in mind
Define KPIs and success metrics for ad-tech initiatives, including revenue, fill rate, CPM, engagement, and platform performance
Analyze performance data to inform product improvements and strategic decisions
Present insights, progress, and recommendations to senior leadership
Qualification
Required
8+ years of product management experience, with direct experience in ad-tech, martech, or CTV advertising platforms
Proven ability to operate on the business side of product, including revenue modeling, prioritization based on financial impact, and executive-level decision-making
Demonstrated experience building and managing strategic and technical partnerships across the ad-tech and monetization ecosystem
Ability to evaluate partners across the value chain (ad serving, demand, data, measurement) and integrate them into scalable platform solutions
Hands-on experience with industry-standard advertising and ad-serving technologies, including: Static/display banner advertising, Video advertising using VAST
Strong understanding of digital advertising ecosystems: programmatic, ad serving, targeting, measurement, and attribution
Experience working closely with engineering teams on complex, data-driven platforms
Excellent communication and stakeholder management skills across business, technical, and executive audiences
Strong understanding of digital advertising ecosystems, including programmatic, targeting, measurement, and attribution
Experience working closely with engineering teams on complex, data-driven platforms
Proven ability to drive products that deliver measurable revenue impact
Excellent communication and stakeholder management skills, with experience working across global teams
Preferred
Experience with CTV, Smart TV, hospitality TV, or enterprise TV platforms
Familiarity with yield management, programmatic demand partners, and SSP/DSP integrations
Experience using data providers such as internal and external ad agencies (or similar) for audience insights and measurement
Background working in large, matrixed, global organizations
Experience with CTV, Smart TV, or hospitality TV platforms
Familiarity with identity, data onboarding, and audience measurement technologies (e.g., internal and external ad agencies or similar)
Experience working within large, matrixed organizations and with international stakeholders
Background in platform products rather than only consumer-facing applications
Benefits
No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
Performance based Short-Term Incentives (varies by role).
Access to confidential mental health resources to help you and your loved ones improve your quality of life.
Personal fitness goal incentives.
Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
Group Rate Life and Disability Insurance.
Company
LG Electronics North America
At LG, we provide products and services aimed at helping people—at home, at work, or wherever life takes them.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Ryu
Director, Business Development & Strategic Partnership, CSO Office
Lee Martin
Sr. Director, Corporate & Partnership Marketing
Company data provided by crunchbase