WQED · 17 hours ago
Marketing Director / Senior Marketing Manager
WQED Multimedia is an iconic public media institution that is evolving into a multi-platform community resource. The Marketing Director/Senior Marketing Manager will lead integrated marketing efforts, support audience growth, and help shape the brand voice while building a high-impact marketing team.
BroadcastingNon ProfitTV
Responsibilities
Help plan and execute coordinated marketing efforts across digital, broadcast, social, email, events, and partnerships—aligned to programming, membership, and community goals
Support audience growth, streaming adoption, and membership by using data, testing, and segmentation to improve how we reach and engage neighbors
Help express WQED’s refreshed, neighborly brand voice across platforms, packaging local stories in ways that feel relevant, welcoming, and human
Build clear workflows, calendars, and partnerships so marketing efforts are coordinated, realistic, and effective—not siloed or last-minute
Contribute to shaping how the marketing team grows over time, including future roles, partners, and tools that complement your strengths
Qualification
Required
Significant (8-12+ years) experience leading or owning marketing initiatives, with depth in one or more areas (campaigns, digital growth, brand, events, community engagement, etc.)
Comfortable both setting direction and rolling up your sleeves
Enjoy working in environments that are evolving and imperfect
Collaborative, curious, and comfortable learning alongside others
Use data and insights to inform decisions, but don't wait for perfect information
Care about local storytelling, community connection, and mission-driven work
Preferred
Clear strengths in some areas (campaigns, digital growth, brand, community, events, etc.)
Curiosity and fluency across others
Comfort working collaboratively, iteratively, and hands-on
Benefits
PPO health insurance plan
Employer-paid dental
Vision
Disability
Life insurance
5% employer contribution to a 403(b) retirement plan
Company
WQED
WQED is a public television station and virtual channel.
Funding
Current Stage
Growth StageRecent News
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