Suterra · 2 days ago
U.S Marketing Manager (Product & Go-To-Market) - Bend, OR.
Suterra is a leader in innovative, sustainable pest management solutions for agriculture, seeking a U.S. Marketing Manager to join their team in Bend, Oregon. This role involves leading product marketing efforts, managing direct reports, and collaborating with Sales and Operations to enhance go-to-market strategies and execution.
Agriculture
Responsibilities
Own product positioning, messaging, and value propositions for existing products across U.S. B2B markets
Lead product marketing and product launch campaigns that target channel distribution and/or grower end users, ensuring alignment across Sales, Marketing, Operations, and Leadership
Identify and cultivate business development relationships with industry organizations and channel partners
Translate technical product details into clear, compelling customer-facing messaging and develop effective sales/promotional materials for product launches
Create practical sales enablement tools that support real selling situations
Partner closely with Sales and Sales Operations to support pipeline growth and execution
Leverage CRM and web analytics data to inform campaigns, segmentation, and performance
Support and improve sales and marketing processes to drive clarity and efficiency
Lead and develop seasoned, successful direct reports, setting clear priorities and expectations
Balance strategic planning with hands-on execution
Qualification
Required
5+ years of proven experience in B2B product marketing
Strong understanding of go-to-market strategy and execution within channel sales environments
CRM experience required; HubSpot strongly preferred
Experience working closely with Sales and Sales Operations
Prior people leadership or mentorship experience
Comfortable working in an in-office environment in Bend, OR
Highly organized, accountable, and self-directed
Able to pivot quickly between tasks and priorities
Strong judgment and discretion
Practical, solutions-oriented mindset
Someone who builds strong working relationships that benefit the company's brand and culture both in the office and with international co-workers/agencies
Benefits
High-visibility role with real influence on business outcomes
Opportunity to shape and build product marketing capability
Close collaboration with Sales and leadership
A culture that values execution, accountability, and trust
Work alongside a committed, in-office team in Bend, Oregon