Merck · 1 day ago
Associate Director U.S. Marketing, Pulmonologist & IDN Strategy, Respiratory BU
North Wales, PA
Full-time
Hybrid
Lead/Staff, Director/Executive
$142K/yr - $224K/yr
5+ years expMerck is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. The Associate Director U.S. Marketing will contribute to the development and implementation of the U.S. HCP Strategy, specifically targeting Pulmonologist & IDN customers, and executing field sales and omnichannel campaigns.
BiotechnologyHealth CareMedicalPharmaceutical
No H1B
Responsibilities
Develop and execute Pulmonologist and IDN marketing strategies: Partner with cross-functional teams to build comprehensive strategies and campaigns tailored to pulmonologists, IDN stakeholders, and healthcare systems. Focus on driving disease education, product utilization, and care pathway optimization across priority accounts
Customer research and insights: Define research objectives and analyze customer, market, and competitive insights specific to pulmonology and health system environments. Translate insights into actionable strategies that strengthen engagement and identify opportunities within IDNs and key specialty networks
Digital marketing: Collaborate with marketing, digital engagement, and agile teams to design and implement digital strategies that reach pulmonologists and IDN decision-makers through channels such as targeted digital media, email, personalized content, and omnichannel engagement tools
Collaboration with internal stakeholders: Work closely with sales, medical affairs, market research, analytics, access and reimbursement, and digital teams to ensure strategic alignment and customer-centric execution. Serve as job owner for promotional content and partner with promotion review teams to secure guidance and approval
Collaboration with agencies and external partners: Engage agencies and strategic partners to develop insights, refine messaging, test concepts, and execute high-quality campaigns and resources that support pulmonologist and IDN engagement
Budget management: Manage elements of the marketing budget to ensure resources are allocated effectively to maximize impact across both specialty and health system channels
Performance tracking and analytics: Monitor performance of pulmonologist and IDN-focused initiatives using relevant data and metrics. Identify opportunities to refine targeting, messaging, and channel mix to improve engagement and ROI
Compliance and regulatory guidelines: Ensure all strategies, content, and activities are compliant with regulatory, legal, and company standards, and uphold all requirements for promotional materials and customer engagement
As a member of the US Respiratory marketing team and cross-functional leadership team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes
Qualification
Required
Minimum of 5 years of progressive pharmaceutical or biotechnology experience across marketing, sales and market access (or related experiences)
Previous Brand marketing experience
Strong understanding of the pulmonology landscape, IDNs, health system dynamics, and specialty care decision-making processes
Proven experience developing and executing strategic marketing plans that target specialty HCPs and/or health system stakeholders
Familiarity with precision marketing, omnichannel engagement, and digital strategies that support HCP and system-level activation
Strong analytical skills with the ability to interpret customer insights, market trends, and performance data to shape strategy
Ability to partner effectively across cross-functional teams including sales, medical, market access, analytics, and digital engagement
Excellent communication and presentation skills, with the ability to translate complex information into clear, actionable recommendations
Demonstrated ability to lead agency partners and manage multiple external stakeholders
Strong project management skills with experience operating in agile or matrixed environments
Understanding of compliance, regulatory, and promotional review requirements for HCP marketing in the pharmaceutical industry
Preferred
Previous respiratory marketing experience
Understanding of US commercial and regulatory requirements and promotional review
Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant
Product launch and/or launch planning experience
Familiarity with an agile working model
Benefits
Medical
Dental
Vision healthcare and other insurance benefits (for employee and family)
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Company
Merck
Merck is a biopharmaceutical company that offers medicines and vaccines for various diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.59MKey Investors
Private Capital AdvisorsGavi, the Vaccine Alliance
2018-11-25Post Ipo Equity· $0.59M
2016-01-21Series Unknown· $5M
1980-12-19IPO
Leadership Team
Betty Larson
Executive Vice President and Chief Human Resources Officer
Dean Li
Executive Vice President and President, Merck Research Laboratories
Recent News
Latest News From Euronews | Euronews RSS
2026-01-22
Company data provided by crunchbase