GoTo Foods · 16 hours ago
Consumer Insights Manager
Atlanta, GA
Full-time
Onsite
Entry, Mid Level
2+ years expGoTo Foods is looking for a Consumer Insights Manager to join their Consumer Insights & Analytics team. This role involves supporting marketing and consumer research initiatives, managing research projects, and providing strategic insights to drive brand performance and preference.
Food and BeverageFood ProcessingRestaurantsRetail
Responsibilities
Identify key business questions, drivers, and trends to inform decision making and planning (portfolio and brand level)
Conduct strategic analysis across all areas of our business including LTOs/promotions, Market Testing, Marketing, Off Premise, Catering, etc
Partner proactively with brands and marketing leadership to better define consumer research needs/requirements, objectives and how research can/will influence strategic plans
Manage all aspects of research projects, from recommending methodologies, identifying vendors, managing design and scope of research
Regular engagement with brand marketing teams in order to ensure that research and analytics findings and insights are embedded in their business plans and strategies
Develop analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic priorities and initiatives
Gather market research and competitive intelligence through a variety of tools and resources
Support leadership through ad-hoc requests
Qualification
Required
Bachelor's degree in business administration, business analytics, marketing or market research, or related field
2+ years of experience in consumer and guest research within the restaurant industry
2+ years of experience in business/marketing analytics, business intelligence or related field, within the restaurant industry
Advanced Knowledge of Microsoft Excel and PowerPoint
Experience in social listening, customer segmentation, pricing elasticity, brand positioning, share of wallet analyses, path to purchase, return on marketing spend, concept & copy testing, menu innovation
Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing 'storytelling techniques' to communicate a clear, compelling and cohesive story
Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources
Ability to quickly navigate ambiguity and large amounts of data
Organization skills with detail-oriented project management
Attention to detail with a focus on quality
Experience organizing, prioritizing, and managing multiple tasks and requests
Ability to quickly build trust and partnerships across various stakeholder groups
Ability to learn new software and/or web-based tools quickly
Company
GoTo Foods
Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel foodservice brands.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Guillermo Cremer
Senior Vice President & Chief People Officer
James Baird
Chief Information Security Officer
Recent News
The News Front
2025-09-26
2025-07-18
Company data provided by crunchbase