American Dream · 4 days ago
Director of Social Media
East Rutherford, NJ
Full-time
Onsite
Director/Executive
$150K/yr - $150K/yr
10+ years expAmerican Dream, developed by Triple Five Group, is a premier destination for entertainment, retail, and dining. The Director of Social Media will lead the development and execution of the social media strategy to enhance brand perception and drive measurable business outcomes through effective content and influencer partnerships.
Amusement Park and ArcadeFood and BeverageLeisure
Responsibilities
Define and own American Dream’s organic social and influencer strategy across platforms (Instagram, TikTok, YouTube, X, Reddit, Linkedin, emerging platforms)
Establish and execute a clear point of view on how social drives brand equity, earned media, cultural relevance, and performance outcomes
Build a scalable creator and influencer ecosystem that supports always-on content, tentpole moments, and commercial priorities
Set the roadmap for evolving American Dream’s social capabilities, including creator-led storytelling, UGC systems, and emerging platform formats
Lead, mentor, and develop a high-performing team of social media managers, influencers/creator managers, and content creators
Define operating models, workflows, and standards for content planning, production, publishing, and community management
Build internal creator capability and establish clear roles across in-house, freelance, and partner resources
Foster a culture of experimentation, speed, and accountability grounded in data and insights
Oversee the end-to-end organic content pipeline, from ideation and production to publishing and optimization
Own influencer and creator partnerships, from strategy and sourcing to briefing, execution, and performance evaluation
Maximize earned media impact by designing content, incentives, and creator programs that drive UGC participation and are highly shareable
Ensure content authentically reflects American Dream’s experiences, attractions, retail, dining, and events
Partner closely with Paid Media and Performance Marketing to ensure organic and influencer content supports full-funnel objectives
Collaborate with CRM, Digital, PR, and Events teams to align messaging, timing, and audience strategy
Establish frameworks for linking social and influencer activity to business KPIs, including traffic, ticket sales, and on-property revenue
Support paid amplification strategies with creator-led and high-performing organic content
Define and track success metrics across brand, engagement, earned reach, and revenue impact
Build weekly and monthly reporting that translate social performance into clear business insights and optimization strategies for senior leadership
Leverage cultural, platform, and audience insights to continuously optimize strategy and execution
Champion test-and-learn approaches, using data to inform creative, partnerships, and investment decisions
Qualification
Required
10+ years of experience in social media, content, influencer, or digital marketing, with leadership experience at scale
Proven track record of building and leading high-performing social and creator teams
Deep expertise in organic social platforms, creator ecosystems, and influencer marketing
Strong understanding of how social integrates with paid media, CRM, PR, and digital marketing
Experience tying social and influencer efforts to measurable business outcomes
Exceptional storytelling instincts combined with a data-driven mindset
Comfortable operating in fast-paced, highly visible, experiential environments
Excellent stakeholder management and executive communication skills
Company
American Dream
American Dream provides entertainment, theme park, performing arts theater, retail, food and specialty shop.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Connor McMullin
Manager of Partnerships & Sponsorships
Jennifer McGreevy
Human Resources Business Partner
Recent News
2025-10-21
Company data provided by crunchbase