Nordson Corporation · 1 day ago
Director Strategic Marketing
Clinton, SC
Full-time
Onsite
Director/ExecutiveNordson is seeking a Director Strategic Marketing responsible for leading the organization’s innovation strategy and fostering a culture of creativity. The role involves defining and implementing innovation strategies, overseeing project management, and engaging with stakeholders to drive business growth through new technology and processes.
IndustrialManufacturingPackaging ServicesTest and Measurement
Responsibilities
Define and implement the organization’s innovation strategy aligned with business objectives
Support the development of the strategic planning process, including the analysis and prioritization of potential initiatives for growth, including marketing strategy, development of presentations, and presentations to leadership, executives and employees
Identify opportunities for growth through innovation in products, services, and processes
Drive key business processes such as VOC and key market insights and analysis, and support deployment of the strategy; track implementation plans to ensure the right level of focus and execution
Partner with ICS Leadership team and their teams to assess new business opportunities and develop implementation plans including the product road map
Track market trends and emerging technologies to ensure the organization remains competitive
Statistical and financial analysis, including customer and competitor analysis, including segmentation, targeting and positioning
Market research and market value chain analysis and break-even analysis and decision making
Define and track key strategic performance metrics and develop root cause counter measures for misses
Optimize pricing, including pricing strategy and tactics, strong understanding of relevant costs of pricing and product positioning and its relation to customer segmentation and valuation
Lead, mentor, and develop the team including Product Line Management, Marketing Communications, and Market Research to achieve project objectives and cultivate a culture of innovation
Build cross-functional teams and partnerships across the organization to promote collaboration and knowledge sharing
Provide clear direction, set priorities, and maintain accountability for innovation initiatives
Oversee the planning and execution of innovation projects, including pilot programs, prototypes, and product development
Establish metrics to evaluate the impact and success of innovation initiatives
Ensure alignment of innovation projects with budget and timelines, mitigating risks where possible
Collaborate with key stakeholders, including senior management, commercial team, engineering team and other functional team to drive support for innovation efforts
Communicate progress and outcomes of innovation initiatives to stakeholders, fostering an understanding of the value of innovation
Engage with customers, partners, and industry experts to gather insights that inform the innovation strategy
Create an environment that encourages experimentation and accepts failure as a learning opportunity
Develop and implement processes to capture and act on feedback from innovation projects
Foster an agile approach to continuous improvement, ensuring adaptability to shifting market demands
Qualification
Required
Bachelor's degree in business, Engineering, Design, or a related field
Proven experience in a senior innovation or strategy role, preferably in a similar industry
Strong project management skills, with experience overseeing complex, cross-functional projects
Preferred
Master's degree or MBA
Excellent communication and leadership skills, with the ability to inspire and influence others
Deep understanding of market trends, emerging technologies, and innovation methodologies (e.g., Design Thinking, Lean Startup)
Strategic thinking and problem-solving skills
Proficiency in data analysis, market research, and business modeling
Ability to manage ambiguity and adapt to evolving business needs
Collaborative, open-minded, and able to foster a positive culture of creativity and innovation
Company
Nordson Corporation
At Nordson, we believe that anything is possible.
Founded in 1954
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.45B2024-09-04Post Ipo Debt· $600M
2023-09-08Post Ipo Debt· $850M
1979-12-21IPO
Leadership Team
Sundaram Nagarajan
President and CEO
Sarah Siddiqui
EVP, CHRO Nordson Corporation
Recent News
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2025-12-28
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2025-12-11
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