Autodesk · 1 week ago
Audience Marketing Manager, MEP and Structural Engineering
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$94K/yr - $163K/yr
5+ years expAutodesk is a company that transforms how things are made and what can be made through their innovative software. They are seeking an Audience Marketing Manager to lead global marketing efforts for Structural and MEP Engineering audiences, focusing on audience strategy, content creation, and campaign development to drive engagement and customer success.
3D TechnologyArchitectureConstructionManufacturingSoftware Engineering
Responsibilities
Lead Autodesk’s global audience marketing strategy for Building Engineering, defining the unique needs, motivations, and challenges of structural and MEP engineers
Develop and refine personas, value propositions, positioning, and messaging that articulate Autodesk’s differentiated value across structural design, building systems engineering, analysis, coordination, and sustainability workflows
Serve as the internal champion and subject-matter steward for the Building Engineering audience - informing product, strategy, sales, and cross-functional marketing
Help drive and direct customer research, engineering workflow insights, competitive analysis, and market trends
Translate insights into actionable frameworks, ICP definitions, and audience-level narratives that guide marketing, sales, and product decision-making
Understand how engineering teams evaluate tools, manage risk, collaborate, and coordinate across disciplines
Partner with content and campaign teams to create high-impact assets: customer stories, case studies, webinars, thought leadership, and POVs tailored to engineers
Build relationships with key structural and MEP customers to secure proof points around productivity, quality, sustainability, and coordinated delivery
Work with Campaign Development and Demand Generation to plan and execute multi-channel, full-funnel campaigns tailored to building engineers and technical buyers
Define campaign objectives, success metrics, and core messages; monitor performance and refine strategy with analytics teams
Identify opportunities to amplify engineering-focused content across owned, earned, and paid channels - including engineering trade media and associations
Partner with sales, technical sales, and industry strategy teams to align marketing programs with go-to-market priorities for structural and MEP engineering
Collaborate on audience-centric sales enablement content (personas, talk tracks, value messaging, playbooks) to support pipeline generation and account engagement
Build strong relationships across product, marketing, PR, web, events, and education teams to align Autodesk’s engineering audience narrative and priorities
Provide clear internal communications that articulate the Building Engineering audience strategy, market opportunity, and key insights
Represent the Building Engineering audience in planning cycles, cross-functional initiatives, and campaign development sprints
Qualification
Required
5+ years of Product Marketing Industry or Segment Marketing (SAAS and B2B experience preferred)
Deep understanding of the AEC industry trends and the needs of engineering professionals
Demonstrated ability to develop audience-specific positioning, messaging, and marketing strategies
Proven experience in planning and executing successful product launches, including go-to-market strategies
Strong analytical skills with the ability to interpret data and make data-driven decisions
Ability to define, track, and analyze key performance and financial indicators to measure the success of marketing initiatives
Strong presentation skills with the ability to effectively communicate marketing strategies, plans, and results to stakeholders at all levels
BA/BS required, MBA or equivalent experience is a plus
Benefits
Health and financial benefits
Time away
Everyday wellness
Annual cash bonuses
Commissions for sales roles
Stock grants
Comprehensive benefits package
Company
Autodesk
Autodesk develops 3D design software for use in the architecture, engineering, construction, and media industries.
10001+ employees
H1B Sponsorship
Autodesk has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (233)
2024 (243)
2023 (269)
2022 (359)
2021 (298)
2020 (260)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
CitibankOK Blockchain Capital
2025-07-01Acquired
2025-05-08Post Ipo Debt· $1.5B
2020-08-25Seed
Leadership Team
Andrew Anagnost
President and Chief Executive Officer
Janesh Moorjani
CFO
Recent News
legacy.thefly.com
2026-01-23
Company data provided by crunchbase