Henkel · 3 days ago
Director, Performance Marketing & Analytics
Culver City, CA
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yr
6+ years expHenkel is a company that shapes the future through innovation, sustainability, and collaboration. The Director of Performance Marketing & Analytics will develop and execute digital marketing strategies, lead teams in building marketing tech stacks, and enhance performance marketing capabilities.
BeautyCleaning ProductsConsumerFast-Moving Consumer GoodsPersonal Care and Hygiene
Responsibilities
Responsible for developing and executing a comprehensive digital marketing strategy that aligns with company's objectives
Owns implementation of campaign strategies throughout all stages of customer's lifecycle, including awareness and conversion
Grow paid media performance marketing capabilities to drive digital brand awareness, engagement and conversions
Lead web & paid media teams to build out marketing tech stack and own digital operations to build out data-driven ecosystem that drives digital KPIs
Build out 360 analytics, including end-to-end tracking and measurement of KPIs that align to strategic measures and business objectives
Support cross-functional teams with digital marketing and web initiatives for evergreen and product launches
Qualification
Required
High level of technical proficiency with extensive experience in building and operating marketing & web tech stack
Highly proficient with hands-on experience in SEM, programmatic display, Google Analytics, CRM, Tiktok Shop, Amazon Ads
Technical knowledge of HTML, CSS, conversion tracking, tag management
Senior-level digital role within digital marketing space. 6+ years experience in a hands-on digital marketing role
Strong competencies in analytics, customer-centric, and a data-driven approach to determining root cause and counter measures
Experience leading and delivering digital engagement capabilities and platforms
Excellent leadership and team management skills
Benefits
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Company
Henkel
Henkel leads with innovations, brands, and technologies to create sustainable value.
10001+ employees
H1B Sponsorship
Henkel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (16)
2023 (23)
2022 (4)
2021 (10)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
unknown1985-10-11IPO
Leadership Team
Carsten Knobel
Chief Executive Officer
Chelly Cruz
Digital Marketing Specialist
Recent News
2026-01-20
Company data provided by crunchbase