Pannos · 17 hours ago
Digital Strategist
Manchester, NH
Full-time
Onsite
Mid Level
3+ years expPannos Marketing is an established, strategic marketing agency specializing in the banking industry. They are seeking a Digital Strategist to lead the development and execution of multi-channel digital campaigns for financial clients, focusing on turning data and insights into effective marketing strategies.
AdvertisingMarketing
Responsibilities
Manage all aspects of search, display, and social media campaigns, including:
Keyword research
Budget planning
Campaign strategy, structure, buildout, and execution
Search ad development
Testing and ongoing optimizations
Tracking and analytics
Ongoing bid and budget management
Reporting to relevant stakeholders both internally and externally
Communicate effectively with clients and internal teams on a day-to-day basis
Perform in-depth analysis of accounts to develop key insights and build actionable plans for clients on campaign performance
Analyze the full user journey and provide strategic direction on landing page and conversion rate optimization
Develop digital marketing roadmaps
Provide strategic guidance on content strategy and implement marketing automation initiatives
Conduct market, keyword and media research as part of the proposal and planning process
Evaluate emerging technologies and provide a recommendation for adoption where appropriate
Claiming and management of client businesses on local search sites (Google My Business, Yelp, etc.)
Qualification
Required
3+ years of experience in digital marketing or media strategy with demonstrated success managing complex, multi-channel campaigns (including search, display, and social media campaigns)
Proven ability to translate business goals into digital strategies and measurable outcomes
Solid understanding on how best to structure an entirely new campaign or restructure an existing one for improved results
Proficiency with Google Ads, Meta Business Manager, Google Analytics 4, Tag Manager, and Salesforce (or similar CRM/automation tools)
Understanding fundamentals of search engine optimization (SEO), conversion rate optimization (CRO), and user experience
Familiarity working with a range of programmatic advertising platforms to plan, execute, and optimize data-driven campaigns
Basic understanding of all aspects of digital marketing including content, email, automation and personalization
Familiarity with data visualization tools (e.g., Looker Studio, Tableau) and marketing attribution models
Exceptional analytical, problem-solving, and presentation skills
Excellent organizational and time management skills
Excellent written and verbal communication; ability to convey complex concepts clearly to non-technical audiences
Demonstrates enthusiasm about the digital marketing field and an eagerness to keep up with the latest trends and techniques
Ability to learn quickly and adapt to varying client industries, landscapes, technological limitations, and budgets
Must be able to work in the office
Must be able to remain in a sedentary position for prolonged periods of time
Repetition of fine motor skills using wrists, hands, and fingers is required
Ability to operate standard office equipment
Must be able to respond flexibly to shifting priorities in a fast-paced environment
Occasional travel may be required for conferences, client meetings, or company events
May require occasional extended hours or flexible scheduling to meet deadlines or support events
Preferred
Agency or financial services skills preferred
Benefits
Health Packages
401k + Company Match
Flexible Schedules
Hybrid Schedule (Remote on Tuesdays & Fridays)
PTO
Birthday Day Off
11 Paid Holidays
Summer Fridays
Birthday Luncheons
Monthly Social Events
Casual Dress Code
Fitness Reimbursement
Professional Development
Company Sponsored Events
Company
Pannos
Bank consumers continue to get savvier – and choosier. Pannos gets that like no other agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Nick Soggu
CEO
Company data provided by crunchbase