Intuit · 6 days ago
Group Marketing Manager, Quickbooks Web Marketing
San Diego, CA
Full-time
Onsite
Senior Level, Lead/Staff
$214K/yr - $289K/yr
10+ years expIntuit is a company that focuses on optimizing the Quickbooks website to drive customer acquisition and revenue growth. They are seeking a seasoned Group Marketing Manager to lead their Web Marketing team, guiding strategy and execution to meet acquisition and conversion goals while collaborating with various partner teams.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
1-Year Business Planning: Own the 1-year web marketing plan and roadmap, including defining strategic priorities and executing programs that drive acquisition and revenue growth
Experimentation Leadership: Drive website experimentation initiatives—including A/B testing—to identify high-potential opportunities for growth and innovation
Growth Strategy and Optimization: Leverage audience insights, traffic patterns, and behavioral data to optimize site experiences, create learning plans, develop scalable templates, and implement best practices across the user journey
Cross-functional Collaboration: Partner deeply across Product Management, UX Design, Engineering, Analytics, Marketing, and Sales teams to define and execute seamless end-to-end web experiences
Performance Measurement: Manage web analytics dashboards and track progress towards KPIs (e.g., traffic, engagement, conversion rates), identify opportunities, and recommend improvements
Technical Execution & Governance: Partner with Web Operations and Product teams to ensure scalable, high-quality technical execution, governance frameworks, and adherence to UX and branding standards
People Leadership: Manage, coach, and develop a team of web marketers and operations team members; foster a high-performing, collaborative team culture rooted in experimentation and customer empathy
Qualification
Required
10+ years of business experience in acquisition and/or product marketing within SaaS/Technology companies
Proven expertise in web marketing with a track record of building successful web optimization programs
Leads with customer insights, obsessively seeks new insights that result in action, and advocates internally and externally on behalf of our customers
Experience with consumer research and data, including qualitative and quantitative testing
Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience
Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development
Demonstrated understanding and application of AI and machine learning in web optimization, including personalized experiences, predictive analytics, and automated content generation
Excellent written and verbal communications, presentation and facilitation skills to drive speed, engagement, clarity, and action
Ability to make the complex simple and convince peers and executives to take action
Understands the importance of trying and failing and encourages hypothesis-driven experimentation
Strong interpersonal and influencing skills in a cross-functional, fast-moving environment
Ability to interact with colleagues of all levels in a peer-like way
Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously
Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute
Proven people leader experience managing and developing a team of direct reports
Demonstrated success in recruiting, building and leading high-performing teams
BA/BS required or equivalent work experience
Preferred
Small/medium-sized B2B/B2C experience is a plus
Benefits
Competitive compensation package
Strong pay for performance rewards approach
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-22
2026-01-22
Company data provided by crunchbase