Women of the Vine & Spirits · 1 week ago
Manager, Experiential Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
6+ years expPernod Ricard is a global premium spirits and wine company, and they are seeking a Manager, Experiential Marketing to shape their external experiential programming. The role involves leading innovative activations that connect consumers with brands through unforgettable events, while collaborating across teams to elevate the company's marketplace presence.
Food & Beverages
Responsibilities
Lead the planning, concept development, and execution of key brand experiences across the PRUSA portfolio
Manage relationships with experiential agencies and oversee all aspects of event planning and execution
Collaborate with internal teams (communications, brand, sales, trade marketing) and external partners to ensure integrated programming
Oversee budgets and financial management for designated projects, ensuring cost efficiency and compliance
Drive strategic planning sessions to align experiential initiatives with broader marketing and business objectives
Serve as on-site lead for major events, managing setup, coordination, and execution
Develop and implement measurement processes to track ROI and showcase best practices
Qualification
Required
Bachelor's degree
6- 8 years of experiential marketing or account management experience, preferably at the manager level
Proven ability to manage large-scale events, budgets, and vendor relationships
Strong project management and organizational skills
Excellent communication skills and experience presenting to senior stakeholders
Familiarity with legal compliance in the beverage/alcohol sector
Benefits
Flexible work policy
Hybrid option with flexibility to work remotely 2 days a week
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Deborah Brenner
Founder & CEO
Company data provided by crunchbase