Digitas Health · 1 week ago
Director, Social Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$105K/yr - $165K/yr
6+ years expDigitas Health is the Agency of Now, specializing in helping health brands navigate complex media environments. The Director of Social Strategy will define content needs, lead the development of new content, and partner with various teams to create effective social media strategies.
Health CareMedical
Responsibilities
Define content needs, the aggregation of client assets where appropriate, and lead the development and production of new content as needed
Partner with account leads, a community manager, and online creative teams to structure the content strategy specific to each platform
Structure engagements around live events and feel comfortable in similar dynamic, high-pressure environments
Create community management frameworks through participation guides and handle the day-to-day
Deliver a consistent and cohesive user experience from a content and creative perspective
Be the first critical issue point when the community manager is unsure about how to resolve an issue within a community
Qualification
Required
Considerable experience developing and delivering multi-platform social media strategies, editorial calendars and tactical plans
In-depth understanding of community management, participation frameworks, editing/publishing and creative guidelines specific to the social media landscape
Experience leading content strategy, creative development and production for use within an interactive setting
In-depth understanding of interaction design and information architecture
Management experience leading a cross-functional team inclusive of account management, planning, creative, and interactive production
Expert level attention to detail, as well as strong organizational and communication skills needed to maintain brand integrity and dialogue with a broad user base
Ability to work effectively in a fast-paced, high-pressure environment
Extremely online savvy - socially active online with a solid understanding of social media and the dynamics of community interaction
Strategic leader with vision - ability to use consumer insights data, platform performance, and key social media trends to inform the development of strategies and plans
Active participant in a broad mix of social media platforms with experience on behalf of a client or corporation at scale
A strong communicator (written and verbal - written samples required)
Diplomatic and professional with a good dose of common sense
Assertive & resourceful with a consistent record of getting things done
6-8+ years in online marketing/PR, online community management or site editorial
3+ years management experience
Preferred
Experience with front end code (HTML, CSS, JavaScript, PHP) a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas Health
Digitas Health is connected, for good.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Lefkowitz
Chief Creative Officer
Diann Hamilton
Chief Planning Officer
Recent News
Social Media Today
2025-09-12
2025-01-28
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