Horseshoe Bay Resort · 10 hours ago
Assistant Director of Marketing
Horseshoe Bay, TX
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expHorseshoe Bay Resort is seeking an Assistant Director of Marketing to lead strategic marketing initiatives aimed at enhancing brand awareness and revenue generation. This role involves collaboration across departments to execute marketing plans, oversee digital content, and manage partnerships while ensuring operational excellence and guest satisfaction.
GolfHospitalityResorts
Responsibilities
Support the design and implementation of comprehensive marketing strategies, seasonal campaigns, and high-impact property activations
Partner with department heads to identify revenue opportunities and execute targeted marketing initiatives that drive departmental growth
Collaborate with Public Relations teams to refine brand storytelling, oversee press release distribution, and maintain a consistent media presence
Oversee marketing calendars, activation timelines, and the successful rollout of new amenities and property-wide initiatives
Lead the strategy for social media content, digital advertising campaigns, and the management of all high-resolution photography and video assets
Spearhead the ideation and management of strategic brand partnerships and influencer programs to expand market reach
Supervise and mentor marketing team members, ensuring professional development and the timely delivery of all projects
Monitor assigned marketing budgets, manage vendor/agency relationships, and oversee invoice tracking and ROI reporting
Ensure all digital platforms, website content, and OTA listings are accurate, optimized for SEO, and reflective of current brand standards
Qualification
Required
Bachelor's degree in marketing, Communications, or a related field
5–7 years of progressive marketing experience within the hospitality, entertainment, or luxury lifestyle sectors
Proven track record of managing cross-functional projects and presenting to executive leadership or ownership groups
Advanced knowledge of major social platforms (Meta, TikTok, LinkedIn, etc.) and digital analytics
Expert-level proficiency in MS Office Suite; Adobe Creative Cloud experience is highly preferred
Exceptional copywriting, public speaking, and interpersonal skills
A proactive, data-driven problem solver with the ability to navigate fast-paced environments and pivot strategies based on market demand
Preferred
Leader: Inspires teammates to follow them
Functional Expert: Considered a thought leader on a subject
Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
Bachelors
High School
Some college
Benefits
Medical, Dental, and Vision Insurance Plans
401(k) Plan with Employer Match
Paid Vacation and Paid Holidays
Long-Term and Short-Term Disability Insurance
Critical Illness and Accident Plans
Associate Relief Fund
Retail and Dining Discounts at Horseshoe Bay Resort
Discounts at over 100 Crescent Hotels & Resorts properties nationwide
Limited access to some resort amenities, including Golf and Amenity Privileges
Company
Horseshoe Bay Resort
Horseshoe Bay Resort is a golf resort.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2025-12-01
2025-10-14
Company data provided by crunchbase