AstroNova, Inc. · 1 day ago
Industrial Packaging Sales Manager - US
Tennessee, United States
Full-time
Onsite
Mid, Senior LevelAstroNova, Inc. is seeking a US Industrial Packaging Sales Manager responsible for winning new customers and developing high-performing distributors for their industrial packaging portfolio. This role involves growing revenue by selling printing solutions and consumables through direct engagement with end users and a distributor network.
Electronics
Responsibilities
Identify and prioritise end users in target areas using a documented segmentation model. Map buying centres, production lines, packaging workflows, and decision makers
Progress opportunities through AstroNova’s funnel process. Capture use cases, print volumes, substrate mix and changeover constraints to qualify value and fit
Lead discovery and line walks to define hardware, inks, and service. Build ROI cases around throughput, waste reduction and print quality
Secure trial agreements, success criteria and training plans. Manage go-live to ensure first-time-right installs and early value realisation
Run targeted plays to open new sites in corrugated and packaging and expand within existing customers
Run regular pipeline and forecast reviews with clear stage exit criteria. Maintain CRM discipline on opportunities, trials, installs, and the installed base
Visit customer sites, distributors, and trade shows to validate requirements, develop pipelines, and support strategic deals from qualification to close and post install success
Set activity and outcome targets for the account and distributor teams and track customer-level metrics
Coordinate and co-host customer and partner reviews, set agendas, and align Sales, Service, Marketing, Product, and Operations on risks and actions
Qualification
Required
Proven experience selling to packaging end users. Experience leading full sales cycles from discovery and trials to install and post-installation success
Strong strategic thinking and negotiation skills with the ability to identify, quantify, and prioritize growth opportunities
Excellent organization, communication, and interpersonal skills
Practical understanding of packaging print applications, substrates, inks, and line constraints
Ability to scope and support solutions in-line or near-line printing, including consumables and service requirements
Fluency in English required. Professional proficiency in additional regional languages is a plus
Must be able to lift 50 pounds intermittently while moving/demonstrating our products
Must be able to walk, sit and stand for continuous periods of time
This is a field-based role. A valid driving license and extensive travel throughout the assigned territory is required. This position requires regular domestic travel to customers and partner distributors for training and demo visits with occasional international travel within North America
Preferred
Experience with packaging, printing, or converting
Familiarity with building consumables and service attachment models for end users and the installed base
Experience running trials, demos, and line qualifications at packaging end users (for example, corrugated converters and box plants)
Channel recruitment and management experience is a plus where it supports end-user acquisition and growth
Company
AstroNova, Inc.
AstroNova® (formerly Astro-Med, Inc.) is a global leader in developing and applying data visualization technologies in products serving industrial, packaging, aerospace, and defense markets.
Founded in 1969
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$47.2MKey Investors
Bank of America
2025-10-31Post Ipo Debt· $47.2M
1983-01-01IPO
Leadership Team
Gregory A. Woods
President & CEO
Michael J. Natalizia
Vice President Technology & Strategic Alliances, Chief Technology Officer at AstroNova, Inc.
Recent News
2026-01-06
Providence Business News
2025-12-11
Providence Business News
2025-11-29
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