WalkMe · 14 hours ago
Senior Marketing Programs Manager
Raleigh, NC
Full-time
Hybrid
Senior Level
$150K/yr - $165K/yr
7+ years expWalkMe, an SAP company, is pioneering the Digital Adoption Platform to enhance digital transformation for businesses. They are seeking a Senior Marketing Programs Manager to lead the integrated marketing program for WalkMe Learning Arc, focusing on strategy, execution, and driving product adoption.
AnalyticsE-LearningGuidesPredictive AnalyticsProduct DesignProduct ManagementProductivity ToolsSoftware
Responsibilities
Own the end-to-end integrated marketing program for WalkMe Learning Arc, setting the goals, defining the strategy, and orchestrating the execution across segments and regions
Design, launch, and continuously refine PLG growth motions (activation, PQLs, conversion, onboarding), developing scalable playbooks that can be executed by regional and channel teams as the product grows
Architect and oversee multi-channel programs across email, digital, social, events, and in-product, ensuring cohesive narratives and consistent buyer journeys
Partner closely with Product Marketing to translate product strategy, customer insights, and roadmap priorities into clear, differentiated messaging and compelling storytelling for priority personas and use cases
Drive alignment with Sales and Field teams on ABM motions, persona-based plays, and expansion programs, ensuring Learning Arc programs directly support pipeline creation, deal acceleration, and revenue growth
Own the measurement framework for WalkMe Learning Arc programs, using data and experimentation to guide decisions and improve performance
Qualification
Required
7-10+ years in integrated, growth, or product marketing in B2B SaaS
Ability to independently design and lead complex, cross-functional marketing programs
Track record of scaling a differentiated or category-challenging product within an established organization, taking it from early traction to repeatable growth
Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions that drive adoption and revenue
Experience influencing senior stakeholders and aligning diverse teams toward shared program goals
Data-driven marketer with experience optimizing funnel performance and campaigns
Exceptional communicator with the ability to simplify complex value propositions
Preferred
Background in learning technology, HR tech, L&D, or related markets strongly preferred
Benefits
Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
Robust Retirement Contributions: Ask HR about the specific offerings for your region!
Company
WalkMe
WalkMe's AI-powered digital adoption platform guides organizations through workflows, eliminating friction to maximize software ROI.
1001-5000 employees
H1B Sponsorship
WalkMe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (2)
Funding
Current Stage
Public CompanyTotal Funding
$307.5MKey Investors
Vitruvian PartnersEDBIInsight Partners
2024-06-04Acquired
2021-06-16IPO
2019-12-09Series G· $90M
Leadership Team
Dan Adika
CEO & Co-Founder
Rephael Sweary
President and Co-founder
Recent News
2026-01-20
Company data provided by crunchbase