Wells Fargo · 9 hours ago
Paid Social Media Senior Lead
CHARLOTTE, NC
Full-time
Hybrid
Senior Level, Lead/Staff
$139K/yr - $217K/yr
7+ years expWells Fargo is seeking a Paid Social Media Senior Lead to join their dynamic marketing team and drive best-in-class social advertising strategies across major platforms. This role is responsible for planning, executing, and optimizing paid social campaigns that deliver measurable business impact and influence Generative AI outcomes while collaborating with internal stakeholders and external partners.
BankingFinancial ServicesFinTechInsurancePayments
No H1B
Responsibilities
Develop data-informed social strategies grounded in objectives, audience, channel, and marketplace insights
Assess and integrate current customer trends across social digital channels to inform strategy and decision-making
Define clear media strategy briefs, including campaign parameters, audience and channel strategies, testing and learning agendas
Analyze performance, historical learnings, and business needs to optimize strategies and identify improvement opportunities
Collaborate seamlessly with creative teams, advocating for the brand and influencer voices to deliver content that is authentic, differentiated and strategically sound
Act as a subject-matter-expert, incorporating industry innovation and best practice
Qualification
Required
7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Preferred
7+ years of expertise in developing and executing social strategies that drive measurable business impact
Proven experience leading social media within a media COE in-house team (client side) or at a reputable media agency with industry leading clients
Demonstrated experience working within highly regulated environments — such as financial services, pharmaceuticals, healthcare, or other compliance‑driven sectors —with a strong understanding of regulatory frameworks, governance standards, and risk‑mitigation practices
Analytical mindset with experience interpreting performance data to inform business decisions, acquire new customers, and balance growth through optimized media strategies
Highly collaborative leader with the ability to influence cross-functional teams
Thrives in fast-paced, matrixed environments, demonstrating agility and strong decision-making skills
Skilled in developing strategic roadmaps that deliver innovative solutions, with a focus on leveraging emerging technologies such as AI
Benefits
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Company
Wells Fargo
Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-10-06IPO
Leadership Team
Charlie Scharf
CEO
Fernando Rivas
CEO of Corporate & Investment Banking
Recent News
Business – Latest Financial & Stock Market News | New York Post
2026-01-22
FOXBusiness.com
2026-01-22
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