Marrina Decisions · 17 hours ago
REMOTE: Sr. Marketing Automation Consultant
United States
Full-time
Remote
Senior Level
5+ years expMarrina Decisions is seeking a Senior Marketing Automation Consultant to manage and optimize marketing systems for generating inbound lead traffic. The role involves utilizing Marketo and Salesforce integration to enhance lead management and provide data-driven solutions in a collaborative environment.
AdvertisingData VisualizationDigital MarketingEmail MarketingMarketing
No H1B
U.S. Citizen Only
Responsibilities
Great teamwork and ability manage expectations from multiple groups
Collaborative and hands on best practices of Marketo and SFDC
Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
Must have experience with managing large sets of data. Maintaining good data health and quality
Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
Assess ad hoc analytic project requests and determine the best approach and team members to support
Advise marketing operations functions on data requirements necessary to perform desired analysis
Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications
Qualification
Required
Senior Manager/Supervisor experience
Expert in building programs and managing systems for inbound lead traffic
Utilization of Marketo or MAP to its fullest potential
Knowledge of SFDC integration
U.S. Citizen or able to work in the US without corporate sponsorship
Great teamwork and ability to manage expectations from multiple groups
Collaborative and hands-on best practices of Marketo and SFDC
Excellent understanding of Lead Management, Lead Routing, Life-cycle Management
Strategic approach considering optimization and scalability in marketing technologies
Experience managing large sets of data and maintaining good data health and quality
Ability to maintain key performance metrics and dashboards
Management of Lead Quality, Lead Scoring, and Lead Routing in Marketo
Assessment of ad hoc analytic project requests
Advising marketing operations on data requirements for analysis
Ability to visualize data findings for stakeholders
Ability to work in a fast-paced, matrixed organization
Program and project management skills
3-5 years of Marketo/MAP experience
2-3 years of Salesforce experience
Self-motivated and passionate about Marketing Automation
Team player
Hands-on experience with dashboard and reporting
Preferred
Lead nurturing and Lead scoring experience
Benefits
Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Ongoing Training programs
Opportunity to learn and grow in this MarTech world
Performance bonuses
Comprehensive benefits package
Company
Marrina Decisions
Marrina Decisions offers marketo optimization, email marketing, and marketo migration services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Madhu Gulati
CEO
Company data provided by crunchbase