Madden Media · 1 day ago
Social Media & Influencer Marketing Specialist (MN)
United States
Full-time
Remote
Entry, Mid Level
1+ years expMadden Media is a full-service destination marketing agency that blends tech-savvy know-how with creative flair. They are seeking a Social Media and Influencer Marketing Specialist to create engaging content, partner with influencers, and showcase local businesses and events.
AdvertisingTravel
No H1B
Responsibilities
Develop and execute comprehensive organic social media strategies that align with destination goals and audience interests
Explore local hotspots, events, and businesses to create vibrant, authentic photo and video content
Develop scroll-worthy posts, reels, and TikToks that connect with audiences
Keep your finger on the pulse of social media trends and translate them into impactful content for our clients
Edit and refine visuals to perfection while staying true to each destination's unique vibe
Attend events to create live, in-the-moment content that feels fresh and dynamic
Identify, research, and recruit influencers based on brand alignment, audience demographics, and engagement metrics
Build and nurture relationships with influencers, guiding them through contracts, deliverables, and creative direction
Plan and coordinate influencer trips, press visits, and on-location shoots, ensuring every detail of the travel experience runs smoothly
Capture behind-the-scenes moments during influencer campaigns to boost visibility and engagement
Monitor content performance and use data-backed insights to refine and improve future campaigns
Partner with local businesses and stakeholders to showcase the stories that make destinations stand out
Work with internal teams to ensure all social and influencer efforts move the needle for our clients
Qualification
Required
A proven track record in creating social media magic-show us your portfolio!
Mastery of platforms like Instagram, TikTok, and Facebook, plus experience with editing tools like Canva, Adobe Suite, Edits, and CapCut. As well as influencer marketing tools such as Aspire, Tagger, etc
Sharp photography and video skills that tell a story at first glance
An ability to stay organized and crush deadlines while managing multiple projects
A love for being on-the-ground-whether it's snapping pics at an event or creating live content that feels real and relatable
Experience in managing brand social media (1-3+ years)
Experience coordinating or managing influencer marketing (1-3+ years)
A willingness to hit the road when needed to capture the best content firsthand
Benefits
Opportunities to grow your skillset through training and new challenges.
A team that's got your back and is ready to help you thrive.
A workplace culture that values intelligence, ambition, and authenticity.
Company
Madden Media
Madden Media is a marketing and advertising company providing tourism and travel marketing services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dan Janes
Chief Executive Officer
Recent News
2025-11-03
Duluth News Tribune
2025-07-09
Duluth News Tribune
2025-03-09
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