SEM Manager (In-House Brands) jobs in United States
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PostcardMania · 2 hours ago

SEM Manager (In-House Brands)

positionClearwater, FL
timeFull-time
remoteOnsite
seniorityMid Level

PostcardMania is a leading marketing powerhouse in Tampa Bay, known for its vibrant workplace culture. They are seeking a strategic SEM Manager to drive growth for their in-house brands by managing search marketing, executing SEO strategies, and optimizing paid campaigns.

AdvertisingData IntegrationDirect MarketingMarketing
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Growth Opportunities

Responsibilities

Own and manage Search Engine Marketing across our three internal brands
Develop and execute SEO strategies to improve rankings, traffic, and conversion rates
Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms
Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn, and others as needed
Conduct keyword research, competitive analysis, and ongoing performance optimization
Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages
Monitor budgets, bids, and pacing to maximize ROI
Track, analyze, and report on performance using analytics tools and dashboards
Stay current on platform updates, algorithm changes, and best practices

Qualification

Search Engine MarketingSEO strategiesPPC campaignsPaid social advertisingKeyword researchPerformance optimizationData analysisB2B marketingCRO familiarityCollaboration

Required

Experience in Search Engine Marketing (SEM)
Ability to develop and execute SEO strategies
Experience in planning, launching, and optimizing PPC campaigns across Google Ads, Microsoft Ads, and related platforms
Experience in managing and scaling paid social advertising across platforms such as Meta, TikTok, LinkedIn, and others
Ability to conduct keyword research, competitive analysis, and ongoing performance optimization
Experience collaborating with internal teams (content, design, web, analytics) to align messaging and landing pages
Ability to monitor budgets, bids, and pacing to maximize ROI
Experience tracking, analyzing, and reporting on performance using analytics tools and dashboards
Ability to stay current on platform updates, algorithm changes, and best practices

Preferred

Experience marketing B2B services or SaaS
Familiarity with conversion rate optimization (CRO) and landing page testing
Agency or in-house marketing experience (or both)

Benefits

Medical, Dental, Vision & Life Insurance
401K, Short- and Long-Term Disability, Accident & Critical Illness
Paid vacation time that increases with longevity
6 paid holidays (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas)
Free on-site yoga twice a week
Free monthly visits to a local chiropractor and more

Company

PostcardMania

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Glassdoor4.1
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PostcardMania is a marketing and advertising company specializing in lead generation and integrated direct mail marketing services.
dateFounded in 1998
location
Clearwater, Florida, USA
people-size51-200 employees
web-link
https://postcardmania.com

Funding

Current Stage
Growth Stage

Leadership Team

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Jackie Payson Wirsing
Chief Experience Officer
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Recent News

PR Newswire
PostcardMania Finishes 2025 with Bigger Local Impact, Partnering with Charities and Spreading Joy
2025-12-17
SalesTech Star
PostcardMania Partners with Housecall Pro to Launch Native Direct Mail Integration, Allowing Home Service Businesses to Send Automated Postcard Campaigns Directly from the App
2025-11-24
PR Newswire
PostcardMania Selected to Beta Test New Konica Minolta Digital Inkjet Printing Press, One of Only Two in North America
2025-10-30
Company data provided by crunchbase